“I am very honoured and delighted to be on this list with so many great colleagues. Being among the top 10 bestselling case writers in the world demonstrates that my cases address relevant and important business problems and I’m pleased to see that my cases are being widely taught. Thanks to all my students and colleagues for motivating me every day to think about new case ideas.
"For me, cases are one of the most efficient and effective ways to teach my content. For my cases I identify organisations – like in my Waterdrop, Telenor, BMW, Google or Accor Hotel cases – where I can deeply engage with key decision makers. This additional input allows me to write a better and detailed teaching note. In most of my cases I also create video interviews with these key protagonists that allow me and other facilitators to lead a very rich and insightful discussion in the classroom."
~ Joerg Niessing