Top 50 Bestselling Case Authors 2020/21: No. 6

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
No. 6 - Joerg Niessing

Joerg's top bestselling cases

Browse Joerg's top three bestselling cases during the last year.
Reference no. 516-0167-1

The case puts students in the shoes of AccorHotels’ marketing and customer-facing leaders as a powerful wave of disruption in the hospitality ecosystem, from the emergence of review websites, online travel agents and active forums to the rise of new competitors such as Airbnb. It offers a discussion stage about what it means for a company to engage its digital transformation in order to foster customer-centricity. 

Reference no. 517-0031-1

This case looks at how one of the biggest international telecommunications providers, Telenor, has successfully launched the first mobile only bank in Serbia - Telenor Banka. It illustrates how companies can create a successful business by enhancing traditional (marketing) strategy frameworks with innovative digital approaches and technologies in new, under-developed markets. It discusses the key enablers that organisations have to put in place to make a digital transformation work: the success of Telenor Bank Serbia was also driven by organisational change, leadership skills, the right vision and new management approaches like design thinking and lean management.

Reference no. 519-0098-1

Martin Donald Murray created waterdrop(R), a small cube made up of natural aromas, superfood extracts and vitamins that is added to water, to provide a healthy drinking option. This case follows Martin from the 'lightbulb moment' to the point where his small team is readying to launch what he believes will be a game-changer in the non-alcoholic beverage industry: a microdrink that makes drinking water more appealing.

Bestselling case author in...

6 - 2020/2116 - 2019/20

“I am very honoured and delighted to be on this list with so many great colleagues. Being among the top 10 bestselling case writers in the world demonstrates that my cases address relevant and important business problems and I’m pleased to see that my cases are being widely taught. Thanks to all my students and colleagues for motivating me every day to think about new case ideas.   

"For me, cases are one of the most efficient and effective ways to teach my content. For my cases I identify organisations – like in my Waterdrop, Telenor, BMW, Google or Accor Hotel cases – where I can deeply engage with key decision makers. This additional input allows me to write a better and detailed teaching note. In most of my cases I also create video interviews with these key protagonists that allow me and other facilitators to lead a very rich and insightful discussion in the classroom."

~ Joerg Niessing

Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Picture representing 'Case method training'
Picture representing 'Case method training'
Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Discover more