“Case writing and case teaching have two important advantages for teaching MBAs: first, writing a case can give you a deep understanding of managerial problems. Appreciating theory while discovering its limitations is a wonderful learning experience for a professor.
“Second, teaching a case to well-prepared students can be one of the most gratifying experiences for a professor in the classroom. You can see the learning and engagement unfold as the discussion evolves.”
~ David B Yoffie