Top 50 Bestselling Case Authors 2020/21: No. 9

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No. 9 - David B Yoffie

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Reference no. 9-711-462

The most intense battles of the cola wars were fought over the USD74 billion CSD (carbonated soft drinks) industry in the United States where the average American consumes 46 gallons of CSD a year. However, from the late 1990s, US CSD consumption started to decline. How can Coke and Pepsi ensure sustainable growth and profitability?

Reference no. 9-794-055

The competition between Coke and Pepsi is a classic corporate battle that began in America in the early twentieth century and had expanded into worldwide competitive warfare by the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalisation of the cola wars.

Reference no. 9-715-456

The end of 2014 was groundbreaking for Apple, as they enjoyed the most profitable quarter of any firm in history. But with Apple’s growth increasingly dependent on the iPhone, could new CEO Tim Cook keep the company at the forefront of the smartphone market, while pushing ahead with other products?

Bestselling case author in...

9 - 2020/215 - 2019-203 - 2018/19 3 - 2017/18 4 - 2016/17 5 - 2015/16

Case writing and case teaching have two important advantages for teaching MBAs:  first, writing a case can give you a deep understanding of managerial problems. Appreciating theory while discovering its limitations is a wonderful learning experience for a professor.

Second, teaching a case to well-prepared students can be one of the most gratifying experiences for a professor in the classroom. You can see the learning and engagement unfold as the discussion evolves.”

~ David B Yoffie

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CASE - Reference no. 9-721-481
CASE - Reference no. 9-721-480
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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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