Top 50 Bestselling Case Authors 2021/22

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No. 19 - Benjamin Esty

Ben's top bestselling cases

Browse Ben's top three bestselling cases during the last year.

Reference no. 9-718-438

Tegan Passalacqua, a Californian winemaker who specializes in making 'old vine' wine, is the head winemaker at Turley Wine Cellars, a leading Zinfandel producer. In his spare time, however, he makes premium wines under the Sandlands label using Turley's facilities and 'forgotten' grape varieties such as Carignane, Mataro, and Chenin Blanc. The objective of the case is to understand what makes the industry so challenging, why Passalacqua has succeeded to date, and whether his success will persist into the future. 

Reference no. 9-221-050

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. In the highly uncertain environment that existed in April 2020, CEO Brian Chesky and his team had to make many critical decisions with little precedent and limited information to guide them. As one of the first Silicon Valley 'unicorns' to adopt a stakeholder business model, the world would be watching to see what they did, how they did it, and why.

Reference no. 9-200-039

This case is set in August 1999, just after Iridium, a global communications firm, declared bankruptcy. It describes Iridium's creation, development, commercial launch and financial performance. Using analyst forecasts, students can value the firm prior to its bankruptcy and will see how difficult it is to value technology start-ups given the uncertainty in demand.

Bestselling case author in...

19 - 2021/2211 - 2019/2018 - 2018/19 10 - 2017/18 15 - 2016/17 17 - 2015/16

“I was thrilled to learn that my cases are being used at schools around the world. Really good cases provide lessons that transcend temporal, industry, and geographic boundaries. I intentionally look for situations where the issues are enduring and the insights are practical. I provide enough information to make the situations feel ‘real’ – but not too much information that could overwhelm the reader. I try to strike a balance so that the key managerial decision remains complex and ambiguous, as it would be in real life, but that students can quickly identify the critical issues and actively debate them. In my opinion, it is this combination of a difficult managerial decision and an important underlying concept, principle, or framework that makes the most successful cases.

“But this approach is not enough. In today’s environment with an increasingly diverse set of MBA students and business leaders, I am trying to highlight a more diverse set of protagonists in my cases. For example, a2 Milk Company (technology strategy—product vs. process), Eaton Corp. (cost of capital, portfolio transformation), Snap’s Valuation During the Quiet Period (IPO process and valuation mechanics), and IBM’s Roadmap (payout policy, long-term earnings guidance, and strategic transformation) all have diverse protagonists facing difficult managerial decisions."

~ Benjamin Esty

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Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.