"It feels lovely to be in this list of distinguished scholars whose cases I have taught, and still teach, over the years.
"I started writing cases due to three very selfish reasons.
"First, I wanted to be free in the classroom situation and discuss what I did myself. Second, when I started teaching in France, I wanted to speak about French companies to my international students, and there were hardly any cases those days of French companies in English, though about 40 of these companies were leaders in their respective industry. Finally, I am passionate and find it rewarding to debate and discuss management issues, nowadays, in collaboration with my students who see the value in their ideas taking shape in engaging teaching material."
~ Ashok Som