Top 50 Bestselling Case Authors 2022/23: No. 11

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No. 11 - Jitesh Nair

Jitesh Nair
Assistant Professor
ICFAI Business School (IBS), Hyderabad

Jitesh Nair is an Assistant Professor associated with the ICFAI Case Research Center, a center for excellence at ICFAI Business School (IBS), Hyderabad. He has two decades of diverse experience in academic and corporate environments including consulting, curriculum design and content development for training and management programmes, and teaching both postgraduates and executive education.

Jitesh is passionate about creating uniquely positive participant-centered learning programmes and the case method. He currently conducts case-based research that sits at the boundaries of entrepreneurship, consumer and organisational learning, and technology. He has authored a great number of case studies, textbooks, and research reports.

Jitesh's top bestselling cases

Browse Jitesh's top three bestselling cases during the last year.

Automattic: Building Virtual Teams and Happy Tools

Reference no. 420-0061-1

The case explores the key factors that helped Automattic Inc, a San Francisco based internet company, operate remotely almost entirely since it was founded in 2005. Automattic began operating from the very beginning as a distributed company where employees had the option of working either from its offices or from any coffee shop or co-working space near them. The company did not have fixed office hours and productivity was measured based on the final outcome. This case takes the company up until 2019 where they launched a suite of products called 'Happy Tools' based on internal tools initially designed for its remote distributed working spanning many time zones.

Employee Recognition: A Key Motivation Factor for Millennial Employees

Reference no. 420-0028-1

This case study focuses on the benefits of timely recognition of employees' work and the innovative methods employed to recognise the outstanding performance of employees. It looks at companies such as Legal Monkeys and the Freedom Financial Network who have implemented systems of employee retention and recognition.

Microsoft: Building a Collaborative Work Culture to Foster Innovation

Reference no. 420-0015-1

The case describes how Microsoft faced its share of problems from 2000 to 2010 with existing products losing market share and new products not taking off. Microsoft executives blamed the system of stack ranking for the lack of innovations in the company compared to competitors like Google and Apple. Upon realizing this, Microsoft ditched its traditional performance management system and took several initiatives to help create a new system. This case explores the new tools implemented and how they pushed for a cultural shift and growth mindset which created enthusiasm for a new era of innovation at Microsoft.

View all Jitesh's cases

Bestselling case author in...

11th - 2022/23 34 - 2021/22 33 - 2020/21

“It is indeed a privilege to be part of this distinguished list of who’s who of the global academic case writing community.

“I believe case studies are a proven and reliable pedagogical approach to imparting management education and engaging learners of all ages. It enables the faculty to help learners experience the interconnectedness of the situation and the people involved, which goes a long way in aiding holistic decision making.

“Case writing has given me the opportunity to bring together my diverse experience in academic teaching, corporate training, business writing and research onto one platform. It has also helped me delve into finer issues that sit at the crossroads of different management functions and domains. It offers a unique experience wherein one has to wear multiple hats at the same time and walk the thin line between describing the context and analysing the situation."

~ Jitesh Nair