Top 50 Bestselling Case Authors 2022/23: No. 12

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
No. 12 - Saurabh Bhattacharya

Saurabh’s top bestselling cases

Browse Saurabh’s top three bestselling cases during the last year.
Reference no. 9B20M088

Beyond Meat Inc (Beyond Meat), a manufacturer of plant-based protein products founded in 2009 and based in Los Angeles, California, had become a success, despite supply chain and manufacturing issues. Beyond Meat filed for an initial public offering in May 2019, and by the end of July 2019, the company's share price had increased by over 800 per cent, but analysts considered Beyond Meat stocks to be overvalued given that the company's increasing revenues and high-priced products had not prevented increasing losses. What should the CEO do to justify the valuation of Beyond Meat?

Reference no. W25607

California-based Intel Corporation (Intel) was one of the world's leading semiconductor circuit firms. In July 2020, manufacturing delays with Intel's 10 nanometre (nm) and 7 nm chips were adversely affecting the company's customers at a time when demand for personal computers and laptops was at its peak. Geopolitical issues between Taiwan, the United States, and China meant that regulatory authorities in the United States were not in favour of outsourcing critical chip manufacturing, but should this still be the way to go for Intel when their in-house operation is failing to deliver?

Reference no. 9B20A063

In early 2020 Google Trends data revealed a surge in the use of the search terms 'Corona beer virus' and 'beer virus' by users of the Google search engine. A survey conducted around that time also seemed to suggest that consumers were less likely to buy Corona beer, which led various major media outlets to misrepresent the accuracy of the findings regarding consumer beliefs about the association between Corona beer and coronavirus. However, the chief executive officer of Constellation Brands Inc, the Corona brand's distributor, was confident about the brand's performance and did not change the company's plans for a US spring 2020 launch of Corona hard seltzer. Should the launch of Corona hard seltzer go on as planned during the coronavirus pandemic?

Bestselling case author in...

12th - 2022/23

“In writing a case, it is essential to emphasise the issue in hand that students are trying to solve or what opportunities they need to capitalise on. Accordingly, I provide apt information in the case, based on which students can decide on the issue or opportunity.

“Also, I write business cases in a neutral tone and present points both for and against a particular issue or opportunity.

“Finally, I strongly encourage authors to write more on topics with women protagonists.”

~ Saurabh Bhattacharya

New from Saurabh Bhattacharya

Discover these new cases from Saurabh.
Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Picture representing 'Case method training'
Picture representing 'Case method training'
Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Discover more