Top 50 Bestselling Case Authors 2022/23: No. 15

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No. 15 - Jill Avery

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Reference no. 9-517-115

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fuelled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company's own sales and customer databases to select the next season's assortment.

Reference no. 9-518-024

The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced to 50,000 points.

Reference no. 9-314-122

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern. Stack was working to execute a new digital strategy, one that included digital as a dimension of everything the Tate did, both physically and virtually. This effort was raising important questions about organizational structure, marketing strategy, product and service design, and return on investment. 

Bestselling case author in...

15th - 2022/2317 - 2021/2212 - 2020/21 13 - 2019/20 14 - 2018/19 16 - 2017/18 28 - 2016/17 37 - 2015/16

“Writing cases allows me to bring timeless lessons about Marketing into the classroom through the breaking news of the current day. Contemporary challenges that companies are facing engage students and inspire them to jump in and solve them. That action orientation helps drive debates in the classroom that surface ideas, frameworks, contingencies, risks, and other elements so essential to learning deeply.”

~ Jill Avery

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Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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