Top 50 Bestselling Case Authors 2022/23: No. 16

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No. 16 - GV Muralidhara

GV Muralidhara
Director
ICFAI Business School (IBS), Bangalore

GV boasts more than 30 years of industry experience, working in senior roles in both the private and public sectors.

Qualified as a Mechanical Engineer and PGDM from the Indian Institute of Management Bangalore, GV has extensive experience using the case method. Prior to joining IBS Bangalore as the Director, he headed the award-winning Case Research Center at IBS Hyderabad – leading a team of talented case writers.

GV has authored or co-authored more than 150 management case studies. His case, IKEA in Russia: Ethical Dilemmas, won the Ethics and Social Responsibility category at the The Case Centre Awards and Competitions in 2016.

He has also been successful at the EFMD case writing competition, winning the Latin American Business Cases category with Chile’s Concha y Toro: Successfully Selling ‘New World’ Wine Globally in 2014, and the Emerging Chinese Global Competitors category with Lenovo: Challenger to Leader in 2013.

Further awards include the Nominated award at the 2016 Global Contest for the ‘Best China Focused Cases’ thanks to his case Can Huawei Overcome Roadblocks in its Quest for Global Markets?, and the first prize in the 2020 oikos Case Writing Competition for the case Hello Tractor – Leveraging Technology to Provide Food Security & Sustainable Agriculture in Africa.

GV has conducted training programmes on the case method in India and abroad. He has also mentored many budding case authors.

GV is currently the Associate Editor for India-focused cases at the International Journal of Instructional Cases. He recently edited a book Doing Business in South Asia: A Case Study Collection under the series International Cases in Business and Management published by Routledge.

GV's top bestselling cases

Browse GV's top three bestselling cases during the last year.

IKEA in Russia: Ethical Dilemmas

Reference no. 713-037-1

The case describes the efforts and tribulations of international furniture retail giant, IKEA, while setting up and doing business in the emerging market of Russia.

Britain After Brexit: An Uncertain Future Ahead

Reference no. 217-0018-1

The case discusses Britain's exit from the European Union (Brexit) and its impact on Britain and the EU. It also explains the two aspects of the referendum and the final result when Britons voted to exit the EU. Brexit was expected to affect various sectors of Britain including trade, manufacturing, FDI, immigration, and financial services.

CreditEase - Enabling Financial Inclusion Through Fintech

Reference no. 320-0230-1

Tang Ning (Ning), founder and CEO, CreditEase, was investing considerable time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in China which had large underserved populations. Witnessing the grim situation of poor people of China, Ning launched CreditEase which focused on providing collateral-free loans and non-guaranteed loans to the financially excluded section of China.

View all GV's cases

Bestselling case author in...

16th - 2022/23 49 - 2021/22 32 - 2020/21 21 - 2018/19 36 - 2017/18

“I started life as a case author in 2011 and it has been a fascinating journey so far.

“Working on case studies has provided me with the opportunity to look at contemporary issues and situations from multiple perspectives. It has also helped me in deepening my understanding of several subjects, and I have been able to mentor many first-time authors in honing their skills.

“The Case Centre has been instrumental in enabling me to connect with institutions across the world through my cases.

“For me, a successful case allows the students to connect with the characters in the case and create answers for the key questions that the protagonist is facing. It has a strong linkage with the concepts that the students are studying. A good case is remembered by students for many years after they have participated in the discussion. A good case author should have curiosity in observing events and be able to identify links to key concepts."

~ GV Muralidhara