Top 50 Bestselling Case Authors 2022/23: No. 17

When Satya Nadella took over as CEO in 2014, the Microsoft he inherited was fading toward irrelevance, plagued by internal fights and inertia. Earlier that year, Nadella's wife, Anu, had given him a best-selling book by Stanford psychologist, Carol Dweck, entitled Mindset: The New Psychology of Success, suspecting it might give Nadella some ideas for Microsoft. The case study provides background on Nadella's challenges and situation, and how Nadella and his team executed their culture change effort. 

When Jean-Philippe Courtois took control of Microsoft's global sales, marketing and operations in 2016, he realised that he needed to lead the organisation away from an 'inspection culture' towards a culture of learning and coaching. The case describes how Courtois and his leadership team envisioned and executed a culture change effort consisting of harnessing technology to generate insights into employee and partner work patterns and enabling coaching conversations that would help staff more effectively leverage their time to serve customers and attain key results.

Portrays Margaret Thatcher's rise to the leadership of Great Britain's Conservative Party. Thatcher's political career began with her election to Parliament's House of Commons in 1959. Sixteen years later she was elected the leader of her party, and then in 1979, she became Prime Minister. Thatcher's emergence as a world leader illustrates her unlikely transition from ultimate outsider to powerful insider.