Top 50 Bestselling Case Authors 2022/23: No. 18

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No. 18 - David B Yoffie

David B Yoffie
Max and Doris Starr Professor of International Business Administration
Harvard Business School

David is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, David has chaired the HBS Strategy Department, the Advanced Management Program, Harvard's Young Presidents' Organisation program, and now chairs Harvard’s YPO Gold program as well as the Competing in the Age of Digital Platforms Program for executives.

From 2006-2012, he served as Senior Associate Dean and Chair of the HBS executive education programmes. During his tenure, executive education revenues grew almost 75%, classrooms were opened in Shanghai and Mumbai, a new executive education building complex was launched, and HBS emerged as the highest rated and largest business school in executive education in the world. David currently teaches an elective MBA course on strategy and technology.

David’s writings on business strategy and technology have been widely published. He is the co-author of 10 books and has written articles for the New York Times, Wall Street Journal, and the Harvard Business Review. He has published more than 200 case studies and teaching notes on technology, business strategy and international management issues, which have sold more than four million copies.

David's top bestselling cases

Browse David's top three bestselling cases during the last year.

Cola Wars Continue: Coke and Pepsi in 2010

Reference no. 9-711-462

The most intense battles of the cola wars were fought over the USD74 billion CSD (carbonated soft drinks) industry in the United States where the average American consumes 46 gallons of CSD a year. However, from the late 1990s, US CSD consumption started to decline. How can Coke and Pepsi ensure sustainable growth and profitability?

Cola Wars Continue: Coke vs Pepsi in the 1990s

Reference no. 9-794-055

The competition between Coke and Pepsi is a classic corporate battle that began in America in the early twentieth century and had expanded into worldwide competitive warfare by the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalisation of the cola wars.

Apple Inc in 2015

Reference no. 9-715-456

The end of 2014 was groundbreaking for Apple, as they enjoyed the most profitable quarter of any firm in history. But with Apple’s growth increasingly dependent on the iPhone, could new CEO Tim Cook keep the company at the forefront of the smartphone market, while pushing ahead with other products?

View all David's cases

Bestselling case author in...

18th - 2022/23 16 - 2021/22 9 - 2020/21 5 - 2019-20 3 - 2018/19 3 - 2017/18 4 - 2016/17 5 - 2015/16

“Case writing and case teaching have two important advantages for teaching MBAs: first, writing a case can give you a deep understanding of managerial problems. Appreciating theory while discovering its limitations is a wonderful learning experience for a professor.

“Second, teaching a case to well-prepared students can be one of the most gratifying experiences for a professor in the classroom. You can see the learning and engagement unfold as the discussion evolves.”

~ David B Yoffie