Top 50 Bestselling Case Authors 2022/23: No. 39

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No. 39 - John A Quelch

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Reference no. 9-504-016

Starbucks must respond to recent market research indicating that it is not meeting customer service expectations. The company is considering increasing the amount of staff and therefore, theoretically, service speed. However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear.

Reference no. 9-510-071

In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?

Reference no. 9-918-547

The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case addresses the need to combine quantitative and qualitative analyses for making superior decisions. 

Bestselling case author in...

39th - 2022/2330 - 2021/2216 - 2020/21 14 - 2019/20 22 - 2018/19 15 - 2017/18 13 - 2016/17 11 - 2015/16

The three most important ingredients for writing a successful case are:

  • an important managerial problem confronting an interesting protagonist with whom the student can identify
  • alternative approaches to solving the problem backed up with enough quantitative information to help the student decide what to recommend
  • a thorough, well-written teaching note that gives instructors confidence as they prepare for class.”

~ John A Quelch

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CASE - Reference no. 9-920-563
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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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