Top 50 Bestselling Case Authors 2022/23: No. 49

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No. 49 - Ulf Schaefer

Ulf’s top bestselling cases

Browse Ulf’s top three bestselling cases during the last year.
Reference no. ESMT-410-0112-1

Anna Frisch has tried to initiate change at Aesch AG, a large global provider of medical devices for the health care industry. As marketing director, she has identified major shifts in German health care that demand that Aesch changes its ways of approaching customers. Instead of targeting the specific needs of doctors in hospitals, Aesch should rather address the new decision makers: the CEOs, CFOs, or CIOs of hospitals, who have a different buying logic. 

Reference no. ESMT-421-0190-1

Lea Block has tried to initiate digital transformation at Seuzach AG, a large global provider of medical devices for the health care industry. The short case is set when Lea realises the failure of her digital transformation initiative. The case discussion allows analysing and the discussion of various mistakes in the areas of: (1) defining an attractive vision and strategy; (2) reading and playing the organisational culture, power and politics; (3) leading from a peer-position, with a diversity profile (gender and age); (4) communicating a digital transformation initiative successfully; and (5) managing the stakeholders.

Reference no. ESMT-409-0100-1

This three-part case series illustrates key concepts and lessons about leading adaptive change in organisations in the context of turning around Deutsche Telekom, one of the world's largest telecommunication companies. The case portrays some of the efforts undertaken by Deutsche Telekom under the leadership of Rene Obermann after his ascent to the CEO position in that organisation. The case also highlights the challenges associated with resistance to adaptive change, management of expectations of organisational members from their leaders.

Bestselling case author in...

 49th - 2022/23

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