Top 50 Bestselling Case Authors 2022/23: No. 50

“I am deeply honoured to be recognised as one of The Case Centre's Top 50 Bestselling Case Authors. It fills me with immense gratification to know that these cases, primarily centred on Chinese companies, their competitive strategy, value innovation and global market entry, have garnered acceptance within the global teaching community. My heartfelt gratitude extends to my students and esteemed colleagues, whose unwavering support and encouragement inspire me to explore fresh perspectives and cultivate new ideas.
“A well-crafted case possesses the remarkable ability to ignite high levels of student engagement and active participation, fostering a vibrant learning environment where students exchange diverse viewpoints and glean insights from their peers. Personally, each case I've crafted and every class I’ve taught have been a valuable learning journey for me as well.”
~ Guoli Chen