Top 50 Bestselling Case Authors 2022/23: No. 9

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
No. 9 - Vivek Gupta

Vivek's top bestselling cases

Browse Vivek's top three bestselling cases during the last year.

Reference no. 306-189-1

The case discusses in length about Sweden based IKEA's globalisation strategies and its foray in the Chinese furniture market. The basic assumption behind IKEA's global strategy was 'one-design-suits-all', which meant that the company did not adapt to the local markets. The case presents how IKEA was forced to change some of the elements of its global strategy in the culturally diverse Chinese market.

Reference no. 309-194-1

US based Wal-Mart, the world's largest retailer, entered Brazil in 1995 by forming a 60:40 joint venture with one of the country's leading business conglomerates, Grupo Garantia. After entering Brazil, Wal-Mart encountered several operational problems during the initial years, due to which its expansion plans went awry. The case discusses how after the initial problems, Wal-Mart planned and implemented new strategies that included acquisitions, new store formats, bringing in experienced store personnel, etc. 

Reference no. 709-035-1

This case examines the corporate governance issues at the India-based IT services company, Satyam Computer Services Limited. In mid-December 2008, Satyam announced acquisition of two companies - Maytas Properties and Maytas Infrastructure owned by the family members of Satyam's founder and Chairman Ramalinga Raju. The case describes the corporate governance structure at Satyam, its code of conduct, and roles and responsibilities of different committees under the board, whistle-blower policy etc. 

Bestselling case author in...

9th - 2022/2327 - 2020/21 3 - 2019-20 16 - 2018/19 5 - 2017/18 5 - 2016/17 3 - 2015/16

"I am extremely glad to hear that I am among the bestselling authors and it's a proud moment for me that an esteemed institution like yours has recognised this achievement. I have authored more than 500 cases over a period of ten years, all of them published with The Case Centre. Writing cases has been my passion and discussing my own case in the class enabled me to share the key insights with my students that I gained while writing the case. This made the discussion more lively as I could make them think beyond the facts and figures provided in the case.

"Teaching with cases had always been a key driver for me to write my own cases on niche areas where limited content was available. I also aimed to map the theoretical concepts that could be learned from a case by including it in the teaching note. To conclude, I urge all faculty members to write at least a dozen cases and take them into the classroom for discussion. This experience will certainly be intellectually rewarding for them.”

~ Vivek Gupta

Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Picture representing 'Case method training'
Picture representing 'Case method training'
Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Discover more