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Top 50 Bestselling Case Authors 2022/23: No. 9

Top 50 Bestselling Case Authors 2022/23: No. 9
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No. 9 - Vivek Gupta

Vivek Gupta
Senior Vice President
Market Xcel Data Matrix Private Limited

Vivek is currently the Senior Vice President at Market Xcel, a global market research, insights and consulting company; empowering 700 clients for over two decades. The company has international offices in the US and Singapore. Aimed at academic fraternity, Market Xcel has launched ‘Chapter House,’ a platform where research meets researcher. It’s a dedicated chat room empowering academic research scholars and students to conduct their online research studies in the most efficient and cost-effective manner.

Vivek manages the company's ‘Industry Intelligence’ division with a focus on providing accurate market sizing and forecasting data, in-depth qualitative analysis and ‘Go-to-Market’ studies on the key sectors such as Healthcare, Consumer, ICT & Telecom, Automotive and Chemicals. His role involves executing syndicate and custom research projects for Indian and Fortune 500 clients through global market research teams; liaising with industry experts to capture, analyse and publish market data and insights.

Vivek has more than 23 years’ research experience across various industry sectors. Vivek’s previous stints were at ICFAI Business School (IBS), GlobalData, TechSci Research and Mordor Intelligence. As a prolific case author and researcher, he has received several global awards for his cases, including from The Case Centre, John Molson School of Business and EFMD (European Foundation for Management Development). Along with writing cases and mentoring case research teams, his earlier corporate and academic experience encompasses management consulting, industry research, teaching management subjects and editing business magazines.

Vivek's top bestselling cases

Browse Vivek's top three bestselling cases during the last year.

IKEA's Globalization Strategies and Its Foray into China
Reference no. 306-189-1

The case discusses in length about Sweden based IKEA's globalisation strategies and its foray in the Chinese furniture market. The basic assumption behind IKEA's global strategy was 'one-design-suits-all', which meant that the company did not adapt to the local markets. The case presents how IKEA was forced to change some of the elements of its global strategy in the culturally diverse Chinese market.

Wal-Mart's Foray in Brazil
Reference no. 309-194-1

US based Wal-Mart, the world's largest retailer, entered Brazil in 1995 by forming a 60:40 joint venture with one of the country's leading business conglomerates, Grupo Garantia. After entering Brazil, Wal-Mart encountered several operational problems during the initial years, due to which its expansion plans went awry. The case discusses how after the initial problems, Wal-Mart planned and implemented new strategies that included acquisitions, new store formats, bringing in experienced store personnel, etc. 

Corporate Governance Issues at Satyam Computers
Reference no. 709-035-1

This case examines the corporate governance issues at the India-based IT services company, Satyam Computer Services Limited. In mid-December 2008, Satyam announced acquisition of two companies - Maytas Properties and Maytas Infrastructure owned by the family members of Satyam's founder and Chairman Ramalinga Raju. The case describes the corporate governance structure at Satyam, its code of conduct, and roles and responsibilities of different committees under the board, whistle-blower policy etc. 

Bestselling case author in...

9th - 2022/2327 - 2020/21 3 - 2019-20 16 - 2018/19 5 - 2017/18 5 - 2016/17 3 - 2015/16

"I am extremely glad to hear that I am among the bestselling authors and it's a proud moment for me that an esteemed institution like yours has recognised this achievement. I have authored more than 500 cases over a period of ten years, all of them published with The Case Centre. Writing cases has been my passion and discussing my own case in the class enabled me to share the key insights with my students that I gained while writing the case. This made the discussion more lively as I could make them think beyond the facts and figures provided in the case.

"Teaching with cases had always been a key driver for me to write my own cases on niche areas where limited content was available. I also aimed to map the theoretical concepts that could be learned from a case by including it in the teaching note. To conclude, I urge all faculty members to write at least a dozen cases and take them into the classroom for discussion. This experience will certainly be intellectually rewarding for them.”

~ Vivek Gupta

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