Case Focus: Issue 4

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Issue 4 | June 2023

ISSN 2634-3827

Case Focus Journal logo

African and Middle Eastern case writers

Welcome to Issue 4 of Case Focus, our peer reviewed journal for teaching cases written and set in the Middle East and Africa.

In this issue

Front cover of Case Focus, Issue 4At-Home-Doc: It Can’t Get Better Than That, Or Can It?
Wolfgang Amann, Deval Kartik and Allan Villegas
HEC Paris in Qatar

Lychee Fruit Bar: Healthy Lifestyle Obstacles in the Egyptian Market
Ashraf Sheta, Martina Nagy, Farid Khoury, Seif Nasser, Michael Dimitry and Yehia Murad
The American University in Cairo

Sherif Elkholy: Navigating the COVID Crisis
Marina Apaydin, The American University in Cairo
Ida Salo, Aalto University
Denis Caro-Lognoul-Brasseur, Louvain School of Management

The Mount Elgon Livelihood Funds Project: A Shared Value Business Model?
Lucy Simani Wamalwa
KCA University

United Group: Exploring Prospects for the Future
Ashraf Sheta, Aya Ghalwash, Nouran Tarek, Aya Fayed and Zainab Akef, The American University in Cairo
Ammar Salam, United Group

Urban Point: How to Scale a Start-up
Wolfgang Amann, Deval Kartik and Allan Villegas
HEC Paris in Qatar

When the Revisited Traditional Ready-to-wear Goes International! The Diamantine Case in Morocco
Zoulikha Maaroufi, Imane El Ghazali and Rihab Abba
ESCA Ecole de Management

WineWorks: Catalysing the Rebirth of the Armenian Wine Industry
Michael Kouchakdjian and Martin Galstyan, American University of Armenia
Manan Bhandari, Cambridge Mobile Telematics
JBM Kassarjian, International Institute for Management Development (IMD)

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Teaching notes are not included in the journal, and can be accessed as individual items below.

Accessing the journal and cases

The journal

A full copy of Case Focus can be purchased through our product search at the following rates:

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The cases and accompanying teaching notes

Free online preview copies of the cases and their accompanying teaching notes can be accessed by registered, approved educators via the links below.

Individual copies of each case can also be purchased for personal use, and for teaching and training purposes.

Reference no. 823-0028-1

Teaching note
Reference no. 823-0028-8

Reference no. 323-0134-1

Teaching note
Reference no. 323-0134-8

Reference no. 823-0030-1

Teaching note
Reference no. 823-0030-8

Reference no. 823-0027-1

Teaching note
Reference no. 823-0027-8

Reference no. 323-0135-1

Teaching note
Reference no. 323-0135-8

Industry note
Reference no. 323-0135-5

A guide to case writing

In this introductory guide to writing cases we'll discuss choosing a format, explore how to inspire classroom discussion and discover how to publish your case.

Picture representing 'A guide to case writing'
Picture representing 'A guide to case writing'
A guide to case writing

In this introductory guide to writing cases we'll discuss choosing a format, explore how to inspire classroom discussion and discover how to publish your case.

Discover more