Issue 4 | June 2023
Welcome to Issue 4 of Case Focus, our peer reviewed journal for teaching cases written and set in the Middle East and Africa.
In this issue
Lychee Fruit Bar: Healthy Lifestyle Obstacles in the Egyptian Market
Ashraf Sheta, Martina Nagy, Farid Khoury, Seif Nasser, Michael Dimitry and Yehia Murad
The American University in Cairo
Sherif Elkholy: Navigating the COVID Crisis
Marina Apaydin, The American University in Cairo
Ida Salo, Aalto University
Denis Caro-Lognoul-Brasseur, Louvain School of Management
The Mount Elgon Livelihood Funds Project: A Shared Value Business Model?
Lucy Simani Wamalwa
United Group: Exploring Prospects for the Future
Ashraf Sheta, Aya Ghalwash, Nouran Tarek, Aya Fayed and Zainab Akef, The American University in Cairo
Ammar Salam, United Group
Urban Point: How to Scale a Start-up
Wolfgang Amann, Deval Kartik and Allan Villegas
HEC Paris in Qatar
When the Revisited Traditional Ready-to-wear Goes International! The Diamantine Case in Morocco
Zoulikha Maaroufi, Imane El Ghazali and Rihab Abba
ESCA Ecole de Management
WineWorks: Catalysing the Rebirth of the Armenian Wine Industry
Michael Kouchakdjian and Martin Galstyan, American University of Armenia
Manan Bhandari, Cambridge Mobile Telematics
JBM Kassarjian, International Institute for Management Development (IMD)
Teaching notes are not included in the journal, and can be accessed as individual items below.
Accessing the journal and cases
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The cases and accompanying teaching notes
Free online preview copies of the cases and their accompanying teaching notes can be accessed by registered, approved educators via the links below.
Individual copies of each case can also be purchased for personal use, and for teaching and training purposes.