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Our 2011 bestselling cases

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Marketing

Marketing

The top 15 bestselling cases in this subject category are listed alphabetically.
Click on a case title to view further details and, where available, an educator preview copy.

Analyzing Consumer Perceptions
Robert J Dolan
Harvard Business Publishing
Reference no. 9-599-110
Aqualisa Quartz: Simply a Better Shower
Youngme Moon ; Kerry Herman
Harvard Business Publishing
Reference no. 9-502-030
Burberry
Youngme Moon ; Kerry Herman ; Erika Kussmann ; Emma Penick ; Susan Wojewoda
Harvard Business Publishing
Reference no. 9-504-048
Dove: Evolution of a Brand
John Deighton
Harvard Business Publishing
Reference no. 9-508-047
Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States
Andrew T. Stephen
INSEAD
Reference no. 510-015-1
Ford Ka: The Market Research Problem (A)
Markus Christen ; David Soberman ; Seh-Woong Chung ; Gigi Cothier
INSEAD
Reference no. 503-082-1
Going to Market
Robert J Dolan
Harvard Business Publishing
Reference no. 9-599-078
Mediquip SA ®
Kamran Kashani
International Institute for Management Development (IMD)
Reference no. IMD-5-0395
Note on Marketing Strategy
Robert J Dolan
Harvard Business Publishing
Reference no. 9-598-061
Product Team Cialis: Getting Ready to Market
Elie Ofek
Harvard Business Publishing
Reference no. 9-505-038
Red Bull: The Anti-Brand Brand
Sophie Coughlan ; Nirmalya Kumar ; Nader Tavassoli
London Business School
Reference no. 505-098-1
Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
Yakov Bart ; Pierre Chandon ; Steven Sweldens ; Raquel Seabra de Sousa
INSEAD
Reference no. 510-077-1
Starbucks: Delivering Customer Service
Youngme Moon ; John A Quelch
Harvard Business Publishing
Reference no. 9-504-016
Tetra Pak (A): The Challenge of Intimacy with a Key Customer
Kamran Kashani ; Janet Shaner
International Institute for Management Development (IMD)
Reference no. IMD-5-0604
Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers
Pierre Chandon ; Pedro Pacheco Guimaraes
INSEAD
Reference no. 504-009-1
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