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Our 2011 bestselling cases

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Strategy and General Management

Strategy and General Management

The top 15 bestselling cases in this subject category are listed alphabetically.
Click on a case title to view further details and, where available, an educator preview copy.

African Communications Group
A McGahan ; Dale O Coxe
Harvard Business Publishing
Reference no. 9-796-128
CEMEX in Asia
Charlotte Butler ; Peter Williamson
INSEAD
Reference no. 301-078-1
easyJet: The Web's Favourite Airline
Nirmalya Kumar ; Brian Rogers
International Institute for Management Development (IMD)
Reference no. IMD-3-0873
The Formula 1 Constructors: Combined Case
Mark Jenkins
Cranfield School of Management
Reference no. 301-056-1
Google Inc
Benjamin Edelman ; Thomas R Eisenmann
Harvard Business Publishing
Reference no. 9-910-036
Honda (A)
Evelyn T Christiansen ; Richard Tanner Pascale
Harvard Business Publishing
Reference no. 9-384-049
Honda (B)
Evelyn T Christiansen ; Richard Tanner Pascale
Harvard Business Publishing
Reference no. 9-384-050
Leadership Online (A): Barnes & Noble vs Amazon.com
Pankaj Ghemawat ; Bret Baird
Harvard Business Publishing
Reference no. 9-798-063
McKinsey & Company: Managing Knowledge and Learning
Christopher A Bartlett
Harvard Business Publishing
Reference no. 9-396-357
Nestlé's GLOBE Program (B): July Executive Board Meeting
Peter Killing
International Institute for Management Development (IMD)
Reference no. IMD-3-1335
Nestlé's GLOBE Program (C): 'GLOBE Day'
Peter Killing
International Institute for Management Development (IMD)
Reference no. IMD-3-1336
Strategic Leadership and Innovation at Apple Inc
Loizos Heracleous (Warwick Business School) ; Angeliki Papachroni (Warwick Business School)
Reference no. 309-038-1
The Battle for Marks & Spencer: Sir Philip Green's Unsuccessful Takeover Attempt
Scott Moeller (Bayes Business School) ; Marianna Prodan (Bayes Business School)
Reference no. 307-149-1
The Evolution of the Circus Industry (A)
W Chan Kim ; Renee Mauborgne ; Ben M Bensaou ; Matt Williamson
INSEAD
Reference no. 302-057-1
The Walt Disney Company: The Entertainment King
Michael G Rukstad ; David J Collis ; Tyrrell Levine
Harvard Business Publishing
Reference no. 9-701-035
Other bestselling cases

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