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Our 2013 bestselling cases

Our 2013 bestselling cases
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Marketing

Marketing

The top 15 bestselling cases in this subject category are listed alphabetically.
Click on a case title to view further details and, where available, an educator preview copy.

Aqualisa Quartz: Simply a Better Shower
Youngme Moon ; Kerry Herman
Harvard Business Publishing
Reference no. 9-502-030
Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon ; Vadim Grigorian
INSEAD
Reference no. 504-007-1
Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States
Andrew T. Stephen
INSEAD
Reference no. 510-015-1
Ford Ka: The Market Research Problem (A)
Markus Christen ; David Soberman ; Seh-Woong Chung ; Gigi Cothier
INSEAD
Reference no. 503-082-1
HubSpot: Inbound Marketing and Web 2.0
Jill Avery ; Thomas J Steenburgh ; Naseem Dahod
Harvard Business Publishing
Reference no. 9-509-049
L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Pierre Chandon ; Haiyang Yang
INSEAD
Reference no. 513-038-1
Polyphonic HMI: Mixing Music and Math
Anita Elberse ; Jehoshua Eliashberg ; Julian Villanueva
Harvard Business Publishing
Reference no. 9-506-009
Red Bull: The Anti-Brand Brand
Sophie Coughlan ; Nirmalya Kumar ; Nader Tavassoli
London Business School
Reference no. 505-098-1
Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
Yakov Bart ; Pierre Chandon ; Steven Sweldens ; Raquel Seabra de Sousa
INSEAD
Reference no. 510-077-1
Starbucks: Delivering Customer Service
Youngme Moon ; John A Quelch
Harvard Business Publishing
Reference no. 9-504-016
Tetra Pak (A): The Challenge of Intimacy with a Key Customer
Kamran Kashani ; Janet Shaner
International Institute for Management Development (IMD)
Reference no. IMD-5-0604
The London 2012 Olympic Games
John T Gourville ; Marco Bertini
Harvard Business Publishing
Reference no. 9-510-039
Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers
Pierre Chandon ; Pedro Pacheco Guimaraes
INSEAD
Reference no. 504-009-1
Value Selling at SKF Service (A): Tough Buyer Confronts Strategy
Kamran Kashani ; Aimee DuBrule
International Institute for Management Development (IMD)
Reference no. IMD-5-0751
Xiameter: The past and Future of a 'Disruptive Innovation'
Kamran Kashani ; Inna Francis
International Institute for Management Development (IMD)
Reference no. IMD-5-0702
Other bestselling cases

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