Our 2016 bestselling cases

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Marketing

Marketing

The top 15 bestselling cases in this subject category are listed alphabetically.
Click on a case title to view further details and, where available, an educator preview copy.

Youngme Moon ; Kerry Herman
Harvard Business Publishing
Reference no. 9-502-030
Jill Avery ; Thomas J Steenburgh ; Naseem Dahod
Harvard Business Publishing
Reference no. 9-509-049
Kamran Kashani ; Joyce Miller
International Institute for Management Development (IMD)
Reference no. IMD-5-0543
Anirudh Dhebar
Babson College
Reference no. BAB696J2
Chloe Renault ; Frederic Dalsace ; Wolfgang Ulaga
HEC Paris
Reference no. 510-103-1
Sophie Coughlan ; Nirmalya Kumar ; Nader Tavassoli
London Business School
Reference no. 505-098-1
Yakov Bart ; Pierre Chandon ; Steven Sweldens ; Raquel Seabra de Sousa
INSEAD
Reference no. 510-077-1
Kate Moore
Harvard Business Publishing
Reference no. 2085
Youngme Moon ; John A Quelch
Harvard Business Publishing
Reference no. 9-504-016
Robert J Dolan
Harvard Business Publishing
Reference no. 9-595-057
Pierre Chandon ; Pedro Pacheco Guimaraes
INSEAD
Reference no. 504-009-1
Kamran Kashani ; Aimee DuBrule
International Institute for Management Development (IMD)
Reference no. IMD-5-0751
Ioana Popescu
INSEAD
Reference no. 506-055-1
Kamran Kashani ; Inna Francis
International Institute for Management Development (IMD)
Reference no. IMD-5-0702