Our 2018 bestselling cases

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Marketing

Marketing

The top 15 bestselling cases in this subject category are listed alphabetically.
Click on a case title to view further details and, where available, an educator preview copy.

Jill Avery ; Chekitan S Dev ; Peter O'Connor
Harvard Business Publishing
Reference no. 9-315-138
David Dubois ; Inyoung Chae ; Joerg Niessing ; Jean Wee
INSEAD
Reference no. 516-0167-1
Sandra Vandermerwe ; J. Carter Powis
International Institute for Management Development (IMD)
Reference no. IMD-5-0373-JP
Jane Probert ; Hellmut Schutte
INSEAD
Reference no. 599-011-1
Markus Christen ; Gigi Cothier ; David Soberman
INSEAD
Reference no. 599-038-1
Jill Avery ; Thomas J Steenburgh ; Naseem Dahod
Harvard Business Publishing
Reference no. 9-509-049
Chloe Renault ; Frederic Dalsace ; Wolfgang Ulaga
HEC Paris
Reference no. 510-103-1
Raghuram Iyengar ; Kamel Jedidi ; Olivier Toubia
Columbia CaseWorks, Columbia Business School
Reference no. CCW100508
Sophie Coughlan ; Nirmalya Kumar ; Nader Tavassoli
London Business School
Reference no. 505-098-1
Kamran Kashani ; Dominique Turpin ; Fang Liu
International Institute for Management Development (IMD)
Reference no. IMD-5-0790
Kamran Kashani ; Janet Shaner
International Institute for Management Development (IMD)
Reference no. IMD-5-0604
Pierre Chandon ; Pedro Pacheco Guimaraes
INSEAD
Reference no. 504-009-1
Kamran Kashani ; Aimee DuBrule
International Institute for Management Development (IMD)
Reference no. IMD-5-0751
Kamran Kashani ; Inna Francis
International Institute for Management Development (IMD)
Reference no. IMD-5-0702