Our 2021 bestselling cases

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Marketing

The top fifteen bestselling cases in this subject category are listed alphabetically.
Click on a case title to view further details and, where available, an educator preview copy.

AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer Journey

David Dubois ; Inyoung Chae ; Joerg Niessing ; Jean Wee
INSEAD

Reference no. 516-0167-1

Aqualisa Quartz: Simply a Better Shower

Youngme Moon ; Kerry Herman
Harvard Business Publishing

Reference no. 9-502-030

Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

Haiyang Yang ; Amitava Chattopadhyay ; Kedar Apshankar
INSEAD

Reference no. 516-0048-1

Burberry's New Challenges

June Cotte ; Marta Jarosinski
Ivey Publishing

Reference no. 9B17AJ014

Colgate-Palmolive: Cleopatra

Sandra Vandermerwe ; J. Carter Powis
International Institute for Management Development (IMD)

Reference no. IMD-5-0373-JP

Dollar Shave Club: Disrupting the Shaving Industry

Jamie Anderson ; Karin Kollenz ; Nader Tavassoli
London Business School

Reference no. 518-0137-1

Fitbit: The Business About Wrist

Xiaoke Xu ; Xin Shane Wang
Ivey Publishing

Reference no. 9B16A012

Ford Ka (A): Breaking New Ground in the Small Car Market

Markus Christen ; Gigi Cothier ; David Soberman
INSEAD

Reference no. 599-038-1

IKEA's International Marketing Strategy in China

Debapratim Purkayastha ; Benudhar Sahu
IBS Center for Management Research

Reference no. 518-0072-1

Michelin Fleet Solutions: From Selling Tires to Selling Kilometers

Chloe Renault (HEC Paris) ; Frederic Dalsace (HEC Paris) ; Wolfgang Ulaga (HEC Paris)

Reference no. 510-103-1

Montclair Video

Raghuram Iyengar ; Kamel Jedidi ; Olivier Toubia
Columbia CaseWorks, Columbia Business School

Reference no. CCW100508

Ontela PicDeck (A): Customer Segmentation, Targeting and Positioning

Mohanbir Sawhney ; Kent Grayson ; Patrick Dupree ; Chrisitine Hsu ; Ryan Metzger ; Fuminari Obuchi ; Arun Sundaram ; Kari Wilson
Kellogg School of Management

Reference no. K5-309-505A