Blue Ocean Shift | Strategy materials

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The Case Centre is delighted to distribute the full collection of Blue Ocean Strategy | Shift cases, along with teaching notes and individual book chapters from the bestselling Blue Ocean Strategy book.

The Books

Blue Ocean Shift

Blue Ocean Shift bookcover Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and 4 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. It is a New York Times bestseller and #1 Wall Street Journal bestseller.

Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth.
 

Blue Ocean Strategy

Blue Ocean Strategy bookcoverRecognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy presents a systematic approach to make the competition irrelevant and create uncontested market space ripe for strong profitable growth, what Chan Kim and Renee Mauborgne term ‘blue oceans.’ The blue ocean theory outlines the concept, principles and tools any organization can apply to create and capture their own blue oceans. 

Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 4 million copies. It is being published in a record-breaking 46 languages and is a bestseller across five continents.

First published in 2005, it was updated and expanded with fresh content in 2015. Individual chapters from this book are available from The Case Centre. 

INSEAD Blue Ocean Strategy Institute logo

The Institute is dedicated to extending the research on Blue Ocean Strategy and Blue Ocean Shift pioneered by Chan Kim and Renée Mauborgne and disseminating it to professors, researchers and practitioners around the globe.

Specifically the Institute aims:

  • To make major theoretical and scientific contributions to the fields of strategy and management by conducting academic and managerial research on Blue Ocean Strategy and Blue Ocean Shift.
  • To contribute to the practice and performance of companies, governments and non-profit organizations through practical application of these research outputs.

Visit the blue ocean strategy website

What is Blue Ocean Shift?
What is Blue Ocean Strategy?

Cases and teaching materials

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. The multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors W. Chan Kim and Renée Mauborgne.

Click on a product title below to view further details and, if eligible, an educator preview copy.

Reference no. 316-0075-1

Award winning case

This case is available in ChineseSpanishKorean and English.

Also available:
Teaching note
Reference no. 316-0075-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 319-0327-1

Award winning case

This case is available in English.

Also available:
Teaching note
Reference no. 319-0338-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 317-0347-1

This case is available in ChineseEnglish and Korean.

Also available:
Teaching note
Reference no. 317-0347-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 317-0302-1

This case is available in ChineseEnglish and Korean.

Also available:
Teaching note
Reference no. 317-0302-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 313-019-1

This case is available in Chinese and English.

Also available:
Teaching note
Reference no. 313-019-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 318-0130-1

This case is available in English and Korean.

Also available:
Teaching note
Reference no. 318-0130-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 321-0050-1

This case is available in English.

Also available:
Teaching note
Reference no. 319-0327-8

Reference no. 318-0329-1

This case is available in English.

Also available:
Teaching note
Reference no. 318-0329-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 319-0353-1

This case is available in English.

Also available:
Teaching note
Reference no. 319-0353-8

Reference no. 319-0117-1

This case is available in English.

Also available:
Teaching note
Reference no. 319-0117-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 302-057-1

Award winning case

This case is available in Chinese, English, Japanese, Portuguese, Russian and Spanish.

Also available:
Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment
Reference no. 302-058-1
This case is available in Chinese, English, Japanese, Russian and Spanish.
Teaching note
Reference no. 302-057-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 321-0022-1

This case is available in English.

Also available:
Teaching note
Reference no. 321-0022-8

Reference no. 317-0016-1

This case is available in English.

Also available:
Teaching note
Reference no. 317-0016-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 318-0194-1

This case is available in English.

Also available:
Teaching note
Reference no. 318-0194-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 318-0319-1

This case is available in English.

Also available:
Teaching note
Reference no. 318-0319-1

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 311-219-1

This case is available in Chinese and English.

Also available:
Teaching note
Reference no. 311-219-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 316-0277-1

This case is available in English.

Also available:
Drybar (B): No Cuts. No Color. Just Blowouts! (written as a cartoon storybook)
Reference no. 316-0277-1B
Teaching note
Reference no. 316-0277-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 312-183-1

This case is available in SpanishChinese and English.

Also available:
Teaching note
Reference no. 312-183-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 309-186-1

This case is available in Chinese and English.

Also available:
Teaching note
Reference no. 309-186-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 318-0129-1

This case is available in English.

Also available:
Teaching note
Reference no. 318-0129-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 316-0167-1

This case is available in English and French.

Also available:
Teaching note
Reference no. 316-0167-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

The Indian Premier League: Innovation Without Disruption
This is a free online case.

Also available:
Background note to accompany the free online case
Reference no. 319-0238-5
The free case and its lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 319-0338-1

This case is available in English.

Also available:
Teaching note
Reference no. 319-0338-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 319-0017-1

This case is available in English, Portuguese and Spanish.

Also available:
Teaching note
Reference no. 319-0017-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 315-342-1

This case is available in English.

Also available:
Teaching note
Reference no. 315-342-8
Background note
Reference no. 315-341-1

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 313-314-1

This case is available in English.

Also available:
Rehability (B): More than Just Wheelchairs
Reference no. 313-315-1
Teaching note
Reference no. 313-314-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 313-048-1

This case is available in English.

Also available:
Zappos.com (B): Strategy Powered by Culture and People
Reference no. 313-049-1
Teaching note
Reference no. 313-048-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 309-197-1

This case is available in English.

Also available:
Teaching note
Reference no. 309-197-8

Interactive class exercise: Tipping Point Leadership and Fair Process in Action - available for free faculty download at www.blueoceanstrategy.com

Reference no. 308-314-1

(recommended for executives or MBAs with extensive work experience)
This case is available in English.

Also available:
Teaching note
Reference no. 308-314-8

Reference no. 308-317-8

This case is available in English.

Also available:
Teaching note
Reference no. 308-317-8

Lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 308-315-1

(recommended for executives only)
This case is available in Chinese and English.

Also available:
Teaching note
Reference no. 308-315-8

Reference no. 313-046-1

This case is available in English.

Also available:
Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 313-047-1

This case is available in English.

Also available:
Teaching note
Reference no. 313-047-8

Video and lecture slides available for free faculty download at www.blueoceanstrategy.com

Reference no. 114-057-1

This case is available in English.

Also available:
Teaching note
Reference no. 114-057-8

Reference no. 309-196-1

This case is available in English.

Also available:
Teaching note
Reference no. 309-196-8

Video available for free faculty download at www.blueoceanstrategy.com

Reference no. 303-043-1

This case is available in English.

Also available:
Teaching note
Reference no. 303-043-8

Reference no. 320-0217-1

This case is available in English.

Also available:
Teaching note
Reference no. 320-0217-8

Reference no. 309-204-1

This case is available in English.

Also available:
Teaching note
Ref 309-204-8

Interactive case and noncustomer exercise available for free faculty download at www.blueoceanstrategy.com

Teaching modules

Two teaching modules that explain how the Blue Ocean Strategy materials work as a curriculum are available at www.blueoceanstrategy.com.

How Strategy Shapes Structure
This module outlines five complementary sessions using lectures and cases (exercise-based cases and theory-based video cases) and covers the theoretical distinction between a structuralist v. reconstructionist view of strategy. All supporting materials, along with comprehensive teaching notes, can be found in the list above.

Blue Ocean Strategy Implementation: Tipping Point Leadership and Fair Process in Action
This module outlines a half-day program on blue ocean strategy implementation. Ideal for MBA or executive education, the module uses innovative teaching materials and that are accompanied by teaching notes as shown in the list above. 

Book chapters from Blue Ocean Strategy

Individual chapters from the best selling Blue Ocean Strategy book are also available from The Case Centre.

Click on a product title below to view further details and, if eligible, an educator preview copy.