About Braun Ink
The people at Braun Ink have been ghostwriting executive speeches, articles, white papers, and memoirs for over 15 years and are dedicated to the language and stories of business. Its Braun Collection is both a publishing imprint and non-profit organization with the mission to advance business education through telling, and teaching, engaging business stories.
Students recall information tied to storytelling and images better than material presented without storytelling and images; facts are 20 times more likely to be remembered when provided in stories. With this in mind, business educators who use stories and comic books in their classrooms enable students to develop skills in conversation, objective observation and personal reflection; knowledge of business patterns and leadership role models; and eventually the experiential traits of wise, resilient leaders.
About the Braun Collection
The Braun Collection is a small, growing suite of books (True Business Adventure Tales), comic book case studies, and CEO conversation cards (BizBio) that intimately acquaint business enthusiasts with leaders across industries and geographies. Braun Collection’s action-packed tales and visual stories go deep fast to uncover the lives, backgrounds, obstacles, opportunities, and best and worst ideas of the decision-makers who have changed industries. For coaches and educators, Braun Collection products include teaching tools such as teaching notes, presentations, and short videos. The teaching tools help business educators teach business narratives in their classrooms.
The teaching notes for the materials provide information on accessing a LIVE VIDEO VISIT by the author-CEO-subject of the books and comic books and by the creator of the BizBio, CEOs conversation cards. This adds a terrific dimension to the use of the materials in your classroom.
Students (readers) of Braun Collection books, comic books, and conversation cards learn to synthesise and summarise key patterns of business executives, develop and support arguments on pressing business topics, and personally reflect on and show curiosity about the decisions made by CEOs.
In short, Braun Collection materials show decision-making as it is applied in practice by executives across organisations and throughout careers.
Collection contact
For any queries related to the Braun Collection, the case collection of Braun Ink, please contact:
Rebecca (Becca) Braun
e beccab@braunink.com
t +1 216 287 3131
Available from The Case Centre
Braun Ink’s collection of cases, and their accompanying instructor materials and video software, is available from The Case Centre.
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