About Lloyd Greif Center for Entrepreneurial Studies/USC Marshall School of Business
Situated in Los Angeles, California, the Marshall School provides ready access to industries defining the new business frontier: biotechnology, life sciences, media, entertainment, communications and healthcare. As a prime gateway to Asia and Latin America, the Marshall School’s location gives them a unique worldview and has resulted in an alumni community that spans 44 countries.
At the Lloyd Greif Center for Entrepreneurial Studies, students learn a mindset that sets them apart and better positions them to make a positive difference in the world. This mindset is about much more than just founders and founding processes. It is about adaptable, flexible thinking; assessing and managing risk in dynamic, uncertain environments; and finding and pursuing new opportunities.
About the collection
The Lloyd Greif Center for Entrepreneurial Studies’ case collection focuses primarily on entrepreneurial ventures and corporations pursuing game-changing innovations. The collection emphasises industries in which Southern California is a leading global player: media, entertainment, consumer internet, fashion, health care, tourism, aerospace, cleantech and other sectors.
Lloyd Greif also offer a number of free cases. Browse here
For any queries related to the Lloyd Greif Center for Entrepreneurial Studies case collection, please contact:
t +1 415 595 8111
Available from The Case Centre
The Lloyd Greif Center for Entrepreneurial Studies’ collection of over 70 cases, and their accompanying instructor materials, is available from The Case Centre.
Lloyd Greif materials are also available as part of our Undergraduate Case Teaching Licence and discounted pricing scheme for members in developing countries.