About Singapore Management University
A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU's mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU's education is known for its highly interactive, collaborative, and project-based approach to learning.
About the collection
At SMU’s Centre for Management Practice (CMP), case studies written by the Centre’s case writers and faculty partners are focused largely on organisations operating in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from top business leaders. With excellent storytelling capabilities and experience, the Centre’s team of case writers and researchers strive to deliver compelling stories that captivate readers.
SMU also offers a number of free cases. Browse here
For any queries related to the Singapore Management University case collection, please contact:
Pin Pin Yeo
t +65 6828 0347
Available from The Case Centre
Singapore Management University’s (SMU) collection of over 330 cases, and their accompanying instructor materials and software, is available from The Case Centre.
Singapore Management University materials are also available as part of our discounted pricing scheme for members in developing countries.