Final award
O2O Transformation in Rongchang Laundry Chain Services: Incubating an "e-Washing" Platform
Chen Weiru, China Europe International Business School
Chen Chuang and Lin Ciwu, Xiamen University
One Plus: A Chinese Tech Start-up Aiming to Disrupt the Global Smartphone Market
Maseeha Qumer and Debapratim Purkayastha
IBS Hyderabad
Reference no. 817-0001-1
Nominated case award
Defying High Barriers to Entry: The Marketing Mix of 759 Stores
Ailie Tang and Monica Lo
The University of Hong Kong
Three Squirrels: An Online Brand’s Rapid Rise to Success
He Jiaxun and Wang Haili
China Normal University
LI-NING Co.Ltd: A Leading Chinese Company Stumbles
Chng Han Ming and Zhao Ziqian
Ivey Publishing
Reference no. 9B16M068
Luxury Retailer Louis Vuitton in China: Losing Lustre or Adding Colour?
Punithavathi Srikant
Amity Research Centers
Reference no. 312-171-1
KEMET’s Chinese Integration Team (A), (B), (C) and (D)
Katherine Xin and Zhong Jin
China Europe International Business School
Reference no. 321-0248-1/1B/1C/1D
World’s Largest Retailer in the World’s Most Populous Country: Wal-Mart in China
Geeta Singh
IBS Hyderabad
Reference no. 316-0254-1
Yum! Brands in China: Facing Brand Fatigue?
Doris Rajakumari John
Amity Research Centers
Reference no. 315-264-1
