Best case award
Jinhuobao: a B2B E-commerce Platform for FMCG in the New Retail Era
Zhang Hua, Qian Wenying and LI Shuyang
China Europe International Business School
Reference no. 821-0057-1
Nominated case award
Deflating a Legend or Achieving the Nirvana of Phoenix? Haidilao's Kitchen Hygiene Crisis
Shu Chengli and Zheng Shaoting
Xi’an Jiaotong University
The Evolution of Opple Lighting's e-Commerce Business
Weiru Chen, Qian Wenying, Yuh-chang Hwang and Fei Shen
China Europe International Business School
Good "Budget" Makes Success Budget Management Reconstruction of KPMC R&D Center
Tan Huiling
Shanghai University of Finance and Economics
Grapes, Wine and Wise Old Vine: the Application of Valuation Adjustment Mechanism to BlueFocus' Acquisition Activities
Fang Zong and Jiang Xiaoying
Shanghai University
TECNO Mobile’s Growth Strategies in Africa
Syeda Maseeha Qumer and Geeta Singh
ICFAI Business School (IBS)
Reference no. 318-0176-1
Why didn’t the “SF Heike” Project Succeed?
Zheng Gang and Hu Shan
Zhejang University
Wolf Warrior 2: The Marketing and Stock Market Stories
Gang Hu, Winslet T. Y. Chang, Jingjing Diana Huang, Chenhan Chiara Liu, Mengwei Richard Sun and Anqi Angei Wu
Hong Kong Polytechnic University
