Case writing competition: The Case for Women results

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2024

First place

Maggie Timoney of Heineken: Shattering the Glass Ceiling and Forging a New Path
Namratha V Prasad
ICFAI Business School

Second place

Mira Murati: Championing Artificial Intelligence (AGI) While Tackling its Misuse and Ethical Challenges
Syeda Maseeha Qumer
ICFAI Business School

Third place

Melissa Butler and 'The Lip Bar' - Making Beauty Inclusive
K.B.S. Kumar and Indu Perepu
ICFAI Business School

Honourable Mention

She'Kab: Re-imagining Travel for Women in Pakistan
Sadaf Taimoor, triOS College - Business Technology Healthcare Inc.
Rajan Shah, Amity University Noida


2023

First place

Melanie Perkins: Poised to Redesign Canva from Tech Unicorn to Tech Giant?
Namratha V Prasad and Koti Vinod Babu
ICFAI Business School

Second place

Corporate policy or CEO activism? Citigroup's Stance on Reproductive Healthcare in the Unite States
Sarah Holtzen, Missouri Southern State University
Aimee Williamson, Suffolk University
Kimberley Sherman, Westfield State University
Megan Douglas, Missouri Southern State University
Sinéad G Ruane, Central Conneticut State University

Third place

Katherine Lucey and Solar Sister: Empowering Women in Sub-Saharan Arica to Create Clean Energy Businesses
Munmun Samantarai and Sanjib Dutta
ICFAI Business School

Honourable Mention

SHEROES - Empowering Women Digitally Through the "Women Only Social Network"
Anil Anirudhan and Munmun Samantarai
ICFAI Business School


2021

First place

Poppy Gustafsson: Redefining Cybersecurity through AI
Syeda Qumer and Syeda Ikarma
ICFAI Business School

Second place

Mitti Café: Enabling Disability Inclusion in India through Scalable Business Model
Amy Moore and Tracey Toefy
University of Pretoria Gordon Institute of Business Science

Third place

Katerina Kimmorley and Pollinate Group: Eradicating Energy Poverty by Empowering Women through Solar Energy
Sanjib Dutta and Hadiya Fahemm
ICFAI Business School

Honourable Mention

Choosing Between Diversity, Employee Safety and Business Continuity
Shreshthi Mehta
Northeastern University


2020

First place

Navigating Etonhouse Through Crises: The Paradoxical Leadership of Ng Gim Choo
Jean Lee, Huirong Ju and Leah Tan
China Europe International Business School
Reference no. 422-0051-1 

Second place

Riteband: Combatting the Challenges of Cross-Industry Innovation
Arpita Agnihotri, Penn State
Saurabh Bhattacharya, Newcastle University Business School

Third place

Kathryne Cooper and CTIP: Accelerating Diversity in Medtech
Yin Pai-Ling and Rostoker Benjamin  
University of Southern California
Reference no. SCG-583 

About The Case for Women case writing competition

The aim of this competition is to encourage and promote the development of high-quality teaching case material that positively represents real women in leadership positions in the workplace.

Having 10 years of research on award-winning case papers, Lesley Symons of The Case for Women showed that women protagonists are present in only 11% of award-winning case papers. She developed the Symons Test which is used to assess the presence of women in case papers:

  • Does it have a woman in it?
  • Is she the protagonist?
  • Does she speak to another woman about the business?

Only 4% of the case papers researched met all three of the rules. 

The total prize fund for the competition is $9,500. Prizes are awarded to the winning case ($5,000) and two runners-up ($3,000 and $1,500 for second and third place).

Visit competition website

Do you have star quality?

Take part in our annual awards and competitions and compete against the best case teachers and writers in the world.

Picture representing 'Do you have star quality?'
Picture representing 'Do you have star quality?'
Do you have star quality?

Take part in our annual awards and competitions and compete against the best case teachers and writers in the world.

Discover more