Recognition and rewards for case writing

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The primary motivation for case authors is to develop teaching materials that deliver effective, engaging learning in their classrooms, but there are also a variety of other rewards and recognition available for case writers.

Droplets of water landing on a pond causing ripples

The case method is the main pedagogical approach at many of the world’s most successful business schools, yet original case development often receives little internal credit compared to research leading to publication in peer reviewed journals, which remains the most important criterion for career advancement.

The pressures on institutions and the implications for funding of national research assessment exercises compound this problem. Faculty who create original cases to use in the classroom can become frustrated, particularly when they are developed from the same field research that leads to journal publication.

The Case Centre maintains a constant dialogue with accreditation and research assessment bodies, to ensure that cases are considered. We also provide a range of activities to recognise and reward the dedication and excellence of case authors. 


In the competitive global business school world, accreditation cannot be ignored. By building the link between cases and research, bridging theory and practice, and contributing to institutional goals, case activity, especially case writing, can contribute to accreditation. Find out more


Our case community is based in thousands of organisations across the world. All cases submitted to us for distribution are made available to the entire case community and, if your case is chosen for use at a variety of schools, its impact can be huge. Case authors can login to their product portfolio on our website to download reports of where their cases have been taught. 

In 2023 we introduced The Case Centre Impact Index, an annual ranking of organisations based on the global reach and impact of their case writing.


Our annual awards recognise outstanding case writers and teachers from across the globe. All cases that have been added to our collection in the past five years are eligible, and the awards are assessed anonymously, based on usage data. The awards are now considered the case method community's annual 'Oscars'. Find out more

"It is enormously gratifying to win such a prestigious award. Something that started as a case you’ve researched, written and taught in your own personal teaching context, is being taught and discussed in classes around the world, is a fantastic thought."
Natascha Radclyffe-Thomas, British School of Fashion, Glasgow Caledonian University London. Winner of the Ethics and Social Responsibility category at The Case Centre Awards and Competitions 2020.

Top 50 Bestselling Case Authors

Our annual list of top 50 bestselling case authors provides the opportunity to showcase the world's very best case writers. Authors whose cases sell the most copies during the previous academic year appear in the list. Find out more

“I am honoured and thrilled to be in this list as it demonstrates the reach and the impact an educator can have well beyond his or her own classroom, in shaping the future of the next generation of business professionals."
Debapratim Purkayastha, ICFAI Business School (IBS). Number 1 in the top 40 in 2016, 2017, 2018, 2019 and 2020.


Entering and winning a case writing competition can be a big boost to the visibility of your case writing activities, and you may win a financial prize.

The Case Centre runs four case writing competitions each year, each with a prize of £1,150 ($1,400; €1,300):

We also support the annual EFMD Case Writing Competition, comprising 17 categories representing critical managerial areas, each with a prize of €2000.

In addition, there are a range of other case writing competitions each year. Browse the list of competitions

"The topic of developing gender inclusive work culture is critically important for business and society, well aligned with INSEAD’s DNA of valuing diversity, and close to my own heart, so this makes the award very special for me. This is also the first case I have formally published, so that underscores the impact of the recognition."
Zoe Kinias, INSEAD. Winner of the Outstanding Case Writer Competition: Hot Topic 'Diversity and Discrimination' at The Case Centre Awards and Competitions 2020.

Lists of bestselling and classic cases

Each year we publish lists of our bestselling and classic cases to provide recognition to authors whose cases have proved the most popular with the case community worldwide. 

The bestselling cases list contains details of the top 15 most popular cases in each subject category during the preceding calendar year. Find out more

All cases that are over ten years old are eligible for our classic case collection. The top ten bestsellers in each subject category, based on the number of individual organisations ordering and teaching the case over the last five years, are included. Find out more

Distribute your case through us

Have you written a case? Would you like to share it with a global audience?

Discover the benefits of submitting your case to us for distribution to the global case community.

Picture representing 'Distribute your case through us'
Picture representing 'Distribute your case through us'
Distribute your case through us

Have you written a case? Would you like to share it with a global audience?

Discover the benefits of submitting your case to us for distribution to the global case community.