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El Khazindar Business Research and Case Center (KCC)


About the KCC case collection

The El Khazindar Business Research and Case Center (KCC) collection of business cases covers a number of different sectors in the Middle East and North Africa (MENA) region. By presenting the audience with a wide view of strategic, managerial, and ethical cases, this collection aims to set the business scene for all entrepreneurs and established business owners, building a foundation upon which the region’s future may be built. The cases presented tackle different business areas including marketing, strategy, management, finance and many others.

For years, the region has had to resort to international examples set in the West when comparing businesses and receiving inspiration for new business models. In order to provide a more relatable resource, this case collection serves to fill this pressing gap, providing the region’s innovators with appropriate case studies from whose inspiration they may be able to lead a prominent rising MENA region generation.

View all items from the KCC case collection

About the American University in Cairo (AUC) School of Business and KCC

The AUC School of Business’s mission is to create an environment that fosters the development of principled and innovative business leaders and entrepreneurs. The school boasts more than sixty years of experience (formerly as the School of Business Economics and Communications) in business education in Egypt, the Middle East and Africa.

Over 55 full-time faculty members holding PhDs from the world’s top business schools demonstrate the school’s excellence in teaching. With more than 400 alumni employed in Fortune 500 companies, the school continues to develop responsible leaders equipped to take on challenges and lead businesses into the future. The 9,660 alumni are ambassadors for the school’s main pillars – entrepreneurship, innovation and leadership – holding top-level posts in private companies, public institutions and the non-profit sector.

The school offers executive education and research centres that aim to promote responsible business and management in various fields of marketing, finance, economics, management of information systems and entrepreneurship.

KCC was established under the AUC School of business. It provides world-class case studies and other educational services offering students outstanding participant-centred learning tools. KCC's services are dedicated to developing top calibre students, connecting businesses and students in the region, and ultimately contributing to the betterment of society through academic research and practical applications.


El Khazindar Business Research and Case Center (KCC)
The American University in Cairo
AUC Avenue - P.O. Box 74 - New Cairo 11835 - Egypt
t 20 2 2615 3411
e kcc@aucegypt.edu
w http://www.aucegypt.edu/Business/kcc/pages/default.aspx

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