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Asian Business Case Centre

ABCC logo


About the Asian Business Case Centre

The Asian Business Case Centre (ABCC) was established in 2000 by the Nanyang Business School, Nanyang Technological University, Singapore. Its mission is to build a virtual community of people interested in the development of Asian business and management case studies for teaching, writing, research and publications. Through its internet portal www.asiacase.com ABCC aims to stimulate interest in case writing among faculty as well as to house, promote and expand the resource pool of teaching case studies. In 2000, a five-year programme in collaboration with the Richard Ivey School of Business, University of Western Ontario, was launched to jointly write case studies and encourage case study teaching in Singapore and Asia. ABCC has collaborated with industry partners such as Ministry of Manpower, the Design Council, Maritime & Port Authority of Singapore and the Singapore Totalisator Board on case study projects to increase understanding and scholarship of specific sectors in Singapore. ABCC also conducts case workshops based on field research to facilitate knowledge exchange and sharing among practitioners. In 2004, ABCC made its foray into book publishing with the introduction of its first casebook featuring a collection of case studies focusing on public organisations and government-linked companies in Singapore. This was followed by publication of two casebooks on the Hospitality industry in Asia under the collection name ‘Asian Management Case Collections’. At the same time, ABCC started an initiative to translate the cases into Chinese to support Chinese executive programmes. More than 20 individual cases and two case books have been successfully translated and published. ABCC also publishes cases submitted by faculty from other universities in the region after a rigorous review and editorial process, in its e-journal – ‘Asian Case Collection’.

The Nanyang case collection

The faculty of Nanyang Business School has been writing cases with an Asian focus for a decade. The ‘Nanyang Case Collection’ currently houses more than 200 cases (English and Chinese), teaching notes and industry/background notes written by NBS faculty, covering a broad range of industries and myriad topics such as strategy, organisational behaviour, human resource management, entrepreneurship, economics and many more.

View all items from the Nanyang case collection

About Nanyang Business School, NTU

The Nanyang Business School (NBS) finds its home in Nanyang Technological University, Singapore's second oldest university. The School has earned worldwide recognition for its academic excellence and in meeting industry needs for professionally-trained graduates. NBS offers one of the world's top 100 MBA programmes and is the only business school in Singapore and one of only three in Asia to be awarded both the EQUIS (European Quality Improvement System) and AACSB (Association to Advance Collegiate Schools of Business) accreditations – international hallmarks of quality. It maintains stringent standards or instruction, research and criteria for admission, and has an internationally trained faculty actively involved in business and industry. NBS provides an excellent learning environment, with the full range of undergraduate and graduate programmes, state-of-the-art facilities and world-class research centres. NBS has established international connections with prestigious universities, through numerous partnerships and collaborations such as BI Norwegian School of Management, Cornell University (USA), Shanghai Jiao Tong University (China), University of St Gallen (Switzerland), Waseda University (Japan) among others, which provide participants with a diverse experience and global exposure.


The Asian Business Case Centre
Nanyang Business School
Nanyang Technological University
S3-B1b-82 Nanyang Ave
Singapore 639798
t (65) 6790 5706 / 4864 / 5932
f (65) 6791 6207
e asiacasecentre@ntu.edu.sg
w www.asiacase.com

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