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China Europe International Business School

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About CEIBS Case Development Center

CEIBS has devoted a considerable amount of resources on research and case-writing. The result has been the creation of a body of intellectual capital that is beginning to establish the school as a centre of knowledge regarding the practice of management in the Chinese context. 

CEIBS Case Development Center was created in 2001 with a mission to become the world knowledge center for China-specific managerial issues. Since September 2008, the center has been sponsored by Mckinsey & Company. CEIBS cases cover most management issues including strategy, corporate governance, marketing, OBHR, political economy and business environment, production, entrepreneurship, etc. We pay special attention to the study of how Chinese corporations emerge as global competitors and how overseas corporations grow their business in the Chinese market. CEIBS Case Development Center has completed over 270 cases as of 2009, among which 202 cases have been released in The Case Centre's collection. These cases will contribute to a better understanding of the competitive environment in China and thereby a better performance of companies operating in China.

View all items from the CEIBS case collection


China Europe International Business School (CEIBS) is a non-profit joint venture established in 1994 under an agreement between the Chinese government and the European Commission. CEIBS offers a full-time MBA programme, and Executive MBA programme and a wide array of Executive Education programmes in mainland China. After a decade of hard work, CEIBS has been widely recognized at home and abroad for its achievements. CEIBS is a leading Asian business school with its MBA, EMBA and Executive Education programs all ranked top 30 by the Financial Times, and is the first business school in mainland China that has earned EQUIS accreditation. In January 2009, CEIBS was officially accredited by AACSB International.

The school's business programs integrate best practices from both Western and Eastern styles of business education. CEIBS goal is to develop highly competent, internationally oriented managers capable of working within the Chinese economic environment while adapting to the challenges of business globalization, international competition, and international co-operation.


Case Development Center
China Europe International Business School
699 Hongfeng Road, Pudong
Shanghai 201206
P. R. China
t +86 21 2890 5343
f +86 21 2890 5525
e chinacases@ceibs.edu
w www.ceibsonline.com/case/en/
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