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Cranfield School of Management

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About the Cranfield School of Management case collection

The Cranfield case collection numbers over 400 cases, teaching notes and videos spanning a variety of disciplines. Prize winning cases from Cranfield feature a range of well known brands including British Airways, Formula One, innocent Drinks and Orange.
Lynette Ryals, Professor of Strategic Sales and Account Management at Cranfield School of Management and Pro Vice Chancellor, is Chair of The Case Centre's Executive Committee.

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About Cranfield School of Management

For more than 40 years, Cranfield School of Management has been helping individuals and businesses across the world learn and succeed by transforming knowledge into action.
The school brings together a range of management disciplines through a significant portfolio of activities that includes research and consultancy, postgraduate masters and doctoral programmes, executive development courses, conferences and customised programmes. Our MBA, executive education and doctoral programmes are all highly ranked in the major league tables.
One of our key strengths is our faculty, amongst the largest and most diverse of any business school in Europe. Most have managerial experience, a strength reinforced by close links with outside organisations through consultancy and research.
A combination of rigorous research and inspirational teaching is at the heart of everything we do. We are dedicated to creating new management thinking, improving business performance and inspiring the next generation of business leaders.


Cranfield School of Management
Cranfield University
Cranfield Bedford MK43 0AL
t +44 (0)1234 751122
f +44 (0)1234 751806
w www.cranfield.ac.uk/som

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