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Thunderbird School of Global Management

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About Thunderbird

Founded in 1946, Thunderbird is the oldest graduate management school focused on global business. Regarded as the world's leading institution in the education of global managers, the MBA curriculum is based on the principle that to do business on a global scale, executives must not only know the intricacies of business, but also understand the customs of other countries and be able to communicate with different cultures. Worldwide, 35,500 Thunderbird alumni live and work in more than 140 countries. In 2007, Thunderbird was ranked #1 in International Programs for the 12th consecutive year by U.S. News and World Report and #1 in International Business by the Wall Street Journal. Thunderbird is also a leading provider of executive education, and in 2007 was ranked #10 in the world by the Financial Times.

Case Series 

The Thunderbird Case Series (TCS) was created in 1997 and is the publisher of business cases and notes authored by the Thunderbird School of Global Management faculty. The Thunderbird Case Series consists of over 250 cases and offers both field cases and library cases. All cases have a detailed teaching note, and all cases have been classroom-tested before inclusion in the Case Series.

View all items from the Thunderbird Case Series


Suzy Howell, Managing Editor
Manager, Thunderbird Case Series
Thunderbird School of Global Management, ASU
400 E Van Buren, MC 1221, Ste 800
Phoenix AZ 85004-2262
t 1 602 430 7358


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