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Case
-
Reference no. 517-0034-1
Subject category: Marketing
Authors:
Deepa Ittimani Tholath (Loyola Institute of Business Administration (LIBA))
Published in:
2017
Version:
1-Mar-2017
Revision date:
14-Mar-2017
Length:
10 pages
Data source:
Published sources

Abstract

In the age of malls, Gold Souk group which has been operational in the Indian real estate for forty years and with a track record of establishing theme based specialty malls has ventured into Gods Own country Kerala. It has developed 'Gold Souk Grande' in Kochi - the centrally located Commercial capital of Kerala. Following their theme based ventures this mall was developed under the concept wedding theme. But in spite of the careful planning and execution there was 70% vacancy due to unopened stores in the mall. Where did they go wrong? Something had to be done to catch up with the international competitors in the fray.

Topics

Mall marketing; Consumer mall behaviour; Mall retailing; Themed malls; Marketing mix for mall promotion
Location:
Other setting(s):
2010-11

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