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Published by:
MIT Sloan's LearningEdge (2008)
Version:
29 July 2008
Length:
12 pages
Data source:
Field research
Notes:
This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms

Abstract

This case describes China’s online video distribution market and the challenges one China-based, start-up, peer-to-peer online video provider, PPS.tv, faces as it prepares a growth and exit strategy. The learning objective is to explore the classic growth choice for entrepreneurs in developing markets: (a) a domestic market that is large and immature, (b) an international market that will require fundamental changes to the business model, or (c) a technology market that could threaten IP rights. This case is part of the MIT Sloan free case collection (visit www.thecasecentre.org/mitsloanfreecases for more information on the collection).

Topics

Peer-to-peer online video; China; Growth; Strategy; Entrepreneurship

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