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Published by:
MIT Sloan's LearningEdge (2008)
29 July 2008
12 pages
Data source:
Field research
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This case describes China’s online video distribution market and the challenges one China-based, start-up, peer-to-peer online video provider,, faces as it prepares a growth and exit strategy. The learning objective is to explore the classic growth choice for entrepreneurs in developing markets: (a) a domestic market that is large and immature, (b) an international market that will require fundamental changes to the business model, or (c) a technology market that could threaten IP rights. This case is part of the MIT Sloan free case collection (visit for more information on the collection).


Peer-to-peer online video; China; Growth; Strategy; Entrepreneurship

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