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Authors:
Published by:
Ivey Publishing (2016)
Version:
2016-10-05
Revision date:
05-Dec-2016
Length:
11 pages
Data source:
Field research

Abstract

In 2011, the sole proprietor of wetlandPOOLS, a specialist installer of non-chemical swimming pools based in Johannesburg, South Africa, was looking at the design of his latest creation. He was satisfied with the work he had done, yet frustrated that it had taken so long to complete the project. His company had been in existence for 10 years. During that time, wetlandPOOLS had grown organically by taking on new projects as they arose. This approach allowed wetlandPOOLS to remain distinct from traditional pool builders and true to its original principles; however, its opportunities for growth appeared to be somewhat limited. The owner wondered how he could have the best of both worlds-owning a company that would operate efficiently and grow at a reasonable, sustainable pace, while also maintaining its unique nature.

Topics

Pools; Waterworks; Entertainment; Niche; Environment; Ecology; Construction; General management / strategy; International
Location:
Size:
Small
Other setting(s):
2011

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