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Book chapter
Reference no. BEP4769
Published by:
Business Expert Press (2017)
Revision date:
Chapter from:
"Improving Executive Sponsorship of Projects: A Holistic Approach"
29 pages


This chapter is excerpted from ‘Improving Executive Sponsorship of Projects: A Holistic Approach'. This book is a resource for senior managers looking to enhance project outcomes by improving executive project sponsorship. It is also a source for project managers and sponsoring executives seeking information to improve sponsor effectiveness. Improving Executive Sponsorship of Projects addresses gaps in current project management literature. From a senior management perspective, the gap is the lack of resources explaining why and how to establish a program to improve executive sponsorship strategically across an organization. From a tactical perspective, the gap is a scarcity of actionable materials to clarify roles, responsibilities, expected behaviors, and identify support necessary for improving sponsor effectiveness. The authors identify key factors to consider before creating an ex­ecutive sponsorship improvement program or enhancing an existing one and explain why executive sponsorship is important to an organization, how an organization's culture influences the effectiveness of the sponsor role, and why project management standards are critical to success. They explore what roles, responsibilities, and behavior should be considered and how to determine whether the person in the sponsor role is the right person and prepared to do the job. Finally, the book provides a process, with tools, to assess an organization's readiness to implement an executive sponsorship program, develop a plan for improvement, and monitor the progress of a program once it has begun.


Executive leadership; Executive sponsorship; Organizational preparedness; Portfolio management; Program management; Project management; Project manager and sponsor relationship building; Project sponsor behaviors; Project sponsor training; Project sponsor roles and responsibilities; Project sponsorship; Project sponsorship effectiveness; Project sponsorship assessment; Projects and strategic alignment; Strategy

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