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Published by:
Stanford Business School (2017)
6 November 2017
20 pages
Data source:
Field research
From 2010 to 2017, General Electric pivoted from an industrial behemoth to a data-driven tech company by incorporating big data analytics across all of their subsidiaries. As the world's first 'digital industrial' company, it named and the Industrial Internet - the 'internet of things' for manufacturing - and is poised to win big in the future, as the current CEO, Jeff Immelt, hands over the reins to his predecessor, John Flannery.
Learning objectives:
1. Understand how a manufacturing giant was nimble enough to transform into a tech company in under a decade.
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