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Case from journal
Reference no. OMER11-0CS1
Published by:
NeilsonJournals Publishing (2017)
Revision date:
in "Operations Management Education Review"
9 pages
Data source:
Published sources


Tesla received 325,000 pre-orders for the Model 3 within one week after the company launched the mass market car in 2016. Despite the fact that Tesla's stock price went up by 50% in the first half of 2017, Tesla was also the most shorted stock in the US market at the time. To explain the situation, this case presents the entire Tesla Model 3 supply chain in detail, highlighting issues like product design, suppliers, manufacturing, marketing and sales, service, and charging infrastructure. It appears that Tesla's vertically integrated supply chain has been innovative, but not without substantial challenges. This case study has been peer reviewed by the editorial board of the Operations Management Education Review (OMER).


Electric vehicle; Supply chain management; Sourcing; Bottleneck; Supply chain risk; Process integration

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