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Case
-
Reference no. 618-0033-1
Compact case
Published by:
IBS Center for Management Research (2018)
Length:
5 pages
Data source:
Generalised experience

Abstract

Julie Andrews (Julie), Marketing Manager of a medium-sized airline, had been tasked with finding out the extent of overbooking the airline could permit on one of its flights. The young airline's CEO, Steve Jackson (Steve), wanted to get this right so that the airline would not find itself in the kind of situation United Airlines Limited (UAL) faced in April 2017 in which a passenger was forcibly deplaned, leading to a huge backlash against the airline.

Topics

Analytics; Overbooking; Statistics; Binomial distribution; Normal distribution; Probability; Simulations; Quantitative methods; Predictive analytics; Operations research
Location:
Industry:
Size:
Medium
Other setting(s):
2018-2019

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