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Published by:
Ivey Publishing (2019)
Version:
2019-06-12
Revision date:
22-Jul-2019
Length:
23 pages
Data source:
Published sources

Abstract

Unlike any other European airline, Ryanair DAC had long experienced impressive growth and performance thanks to its well-designed and ruthlessly executed low-cost carrier business model. However, the limits of growth did begin to appear, at which time the company adjusted its business model with an increased emphasis on customer orientation. As a result, cracks in the business model appeared and labour issues came to the fore. While the media and industry analysts were focused on these challenges, Ryanair was undergoing a quiet digital revolution, shifting the airline’s business model toward a technology-based travel platform. With the problems in the business model and a shifting business strategy, could Ryanair achieve the ambitious growth targets it set for 2024?

Topics

Cost leadership; Strategic innovation; Business model innovation; Platform business models; Digital strategy; Digital transformation; Low-cost carriers; Industry evolution; General management/strategy; International
Location:
Size:
Large
Other setting(s):
2018

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