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Case
-
Reference no. UVA-OM-1151
Published by:
Darden Business Publishing (2005)
Version:
11 May 2015
Revision date:
09-Jun-2017
Length:
12 pages
Data source:
Published sources

Abstract

This case outlines the history of JetBlue Airlines from its inception, in 2000, until 2004. The case provides details of JetBlue''s business model and reasons for success. It can be used in a course on service operations or strategy.

Topics

Service operations; Strategy

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