The Case Centre Connect is a free newsletter that will keep you up to date with what's happening in the case community and provide you with details of new and popular teaching materials being used worldwide. Launched in January 2012 it is now sent to over 52,000 subscribers worldwide.

Issue 39, Spring 2019

• Case Focus: a newjournal publication outlet for high-quality, peer reviewed teaching cases, with a focus on management and business situations in the Middle East and Africa (MEA) region
• Embedding the case method and accreditation – focus on Africa and the Middle East

• FC Schalke 04 eSports - Decision Making in a Changing Ecosystem
• Global or Local? Making Location Decisions in Supply Chain Design
• M-KOPA Solar: Using Digital Disruption to Connect the World's Poor
• TomTom: Mapping the Course from B2C to B2B

• 5 minutes with... Tim Mescon, Executive Vice President and Chief Officer for Europe, the Middle East, and Africa, AASCB International
• Case workshops in the UK and Germany
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Previous issues

Issue 38, Awards Special 2019

• Outstanding Contribution to the Case Method: Vijaya Narapareddy Zinnoury
• Outstanding Case Teacher: David Wood
• Overall Case Award Winner: Accor: Strengthening the Brand with Digital Marketing
• Economics, Politics and Business Environment:  Patagonia’s Sustainability Strategy: Don’t Buy Our Products
• Entrepreneurship: AB InBev: Brewing an Innovation Strategy
• Ethics and Social Responsibility: Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy
• Finance, Accounting and Control: H J Heinz M&A
• Human Resource Management / Organisational Behaviour: Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture
• Knowledge, Information and Communication Systems Management:  Amazon’s Big Data Strategy
• Marketing: Château Margaux: Launching the Third Wine
• Production and Operations Management: Markdown Pricing Optimization at Bloomingdale's (A) and (B)
• Strategy and General Management: Apple and Its Suppliers: Corporate Social Responsibility
• Free Case: The Acquisition Experiences of KazOil
• Outstanding Case Writer: President Trump Calling: Accept or Decline?
• Outstanding New Case Writer:  Strategic Actions in Challenging Times
• Outstanding Compact Case: Turbulence on the Tarmac

Issue 37, New Year 2019

• #WorldCaseTeachingDay - 5 February 2019
• Working with case writers to develop a case

• Evaluating the Cognitive Analytics Frontier
• Hilton: Combating Human Trafficking in the Hospitality Industry
• Quiz Kerala: Spreading Knowledge
• Spotify’s Direct-listing IPO

• 5 minutes with... Josep Valor, professor of Information Systems and Information Technology and holder of the Indra Chair of Digital Strategy at IESE Business School
• Case workshops in Spain and the UK
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 36, Winter 2018

• High school curriculum case method impact
• The increasing popularity of translated cases

• Autonomous Vehicles: Technological Changes and Ethical Challenges
• Can Hospitals do Health Promotion? Making Hospitals a Place for both Care and Health through Health Promotion
• From Botswana to Namibia: Getting the Trans-Kalahari Railway on Track
• The Thomas Cook Group, Plc Strategic Turnaround: A CEO For a Season

• 5 minutes with... Kamran Kashani, Professor Emeritus of Marketing and Global Strategy at IMD
• Case workshops and PDWs in Spain and the UK
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 35, Autumn 2018

• Advancing the case method in Africa: AACSB's Global Improvement Network
• Preaparing to teach with cases: getting ready for the case class

• Detective Casey and the April 2010 Shooting: Impact of Training, Communication, and Coordination of Critical Incidents in Policing
• IKEA – Global Brand Communication
• Making Ahmedabad Slum-Free
• The trivago Way – Growing without Growing Up?

• 5 minutes with... Soumitra Dutta, former founding Dean and Professor of Management at the SC Johnson College of Business at Cornell University, and Chair of the Global Business School Network
• Case workshops and PDWs in Spain, the UK and the USA
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 34, Summer 2018

• Learning with Cases: An Interactive Study Guide
• Preparing to teach with cases: laying the foundations

• African Bank Investment Ltd (ABIL): A South African Corporate Governance Failure
• Game of Thrones TV Series: HBO’s Integrated Marketing Strategy
• The Dollar Shave Club: Can the Unilever Deal Add Sheen?
• Zara in China and India

• 5 minutes with... Wim Vanhaverbeke, Professor of Strategy & Innovation Management at Hasselt University
• Case workshops and PDWs in Hungary, Switzerland and the USA
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Special issue, Spring 2018: Blue Ocean Shift | Strategy cases

• Browse the Blue Ocean Shift | Strategy teaching materials
• Watch the Blue Ocean Strategy Casebook
• 5 minutes with... hear from Professors W. Chan Kim and Renée Mauborgne

Featured cases:

Check out the short video trailers for the cases

• Marvel Way: Restoring a Blue Ocean
• Successes and Failures of Amazon's Growth Strategies: Their causes and consequences
• A Maestro Without Borders: How André Rieu Created the Classic Music Market for the Masses

Issue 33, Spring 2018

• World’s favourite case companies: some companies and industries are especially popular case subjects: we explore
• Discover our new, affordable Undergraduate Case Teaching Licence

• Fabergé Case Series
• Humanitarian Aid 2.0: Social Media Analytics and Stakeholder Engagement at the International Committee of the Red Cross
• Semsom US: Market Entry in New York City
• The Camden Coalition of Healthcare Providers: Weighing Opportunity with Capacity

• 5 minutes with... Paul Matthyssens, Dean of Antwerp Management School
• Case workshops in the UK and Switzerland
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 32, Awards Special 2018

• Outstanding Contribution to the Case Method: David A Garvin
• Overall Case Award Winner: Uber: Changing the Way the World Moves
• Economics, Politics and Business Environment: Amazon in Emerging Markets
• Entrepreneurship: Fairphone: Organising for Sustained Social Impact
• Ethics and Social Responsibility: Sustainability as Opportunity: Unilever’s Sustainable Living Plan
• Finance, Accounting and Control: Prada’s Hong Kong IPO
• Human Resource Management / Organisational Behaviour: Tony Hsieh at Zappos: Structure, Culture and Radical Change
• Knowledge, Information and Communication Systems Management:  Gillette’s ‘Shave India Movement’: Razor Sharp Against the Stubble
• Marketing: AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer Journey
• Production and Operations Management: Everything is Connected: A New Era of Sustainability at Li & Fung
• Strategy and General Management: Tesla Motors: Disrupting the Auto Industry?
• Outstanding Case Writer: Breaking the Code of Silence
• Outstanding New Case Writer: Kirat Housing Development Society
• Outstanding Case Writer - Hot Topic ‘Disruptive Change’: The TAG Heuer Carrera Connected Watch: Swiss Avant-Garde for the Digital Age (A) & (B)
• Outstanding Case Teacher: Pierre Chandon

Issue 31, New Year 2018

• The Gender Case Gap: we explore the lack of women in teaching cases, its impact on business students and the challenge posed for educators
• Richard McCracken’s top 10 case writing tips

• Hideaway Resort – Maldives
• Nestlé Entangled! Braving the Maggi Noodle Crisis in India
• OCBC – Integrating Strategic Acquisitions
• Reinventing Officer’s Choice Whisky: Spoiled for Choice

• 5 minutes with... Zoe Kinias, Academic Director of INSEAD’s Gender initiative
• Case workshops in Ireland, the UK and Switzerland
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 30, Winter 2017

• Discover the Undergraduate Case Teaching Licence
• Revealed: Our Top 40 Bestselling Case Authors 2016/17

• Lead Your Feathery Team into Battle Now! Rovio’s Internationalization to Japan
• Paul McGinley – Leading a Multinational Team of Individuals
• The SIMM Smartwatch and the Internet of Things: Designing a Business Model
• Unilever Production Cluster in Tula: Zero Non-hazardous Waste to Landfill in Ten Months

• 5 minutes with... Ruth Bender new chair of our Executive Committee
• Case workshops in Ireland, the UK and Switzerland
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 29, Autumn 2017

• Contextualising the Use of Cases
• Discover our new product comparison tool

• Demand and Supply Conditions in the Global Liquefied Natural Gas Industry: Effects on the Nigeria Liquefied Natural Gas Company
• Robert Goodwin: Accelerating Social Impact at Mattel
• Scytl
• The Entrepreneurial Journey of a Manager

• 5 minutes with... Richard McCracken, Director of The Case Centre
• Case workshops in Ireland and Switzerland
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 28, Summer 2017

• Managing Student Personal Tech in the Case Classroom
• The Case Centre turns 25 in North America

• Destination Frankfurt – Redefining Germany’s Financial Capital
• Tamul Leaf Plates: Building an Inclusive Eco Enterprise in India’s Insurgency Affected Northeast
• The Set-up of Fast Track Surgery in Vascular Surgery: The Experience of a Pioneer Team in Northern Italy
• Turn the Ship Around! (A) & (B)

• 5 minutes with... Sahasranam (Sam) Hariharan, Senior Lecturer in Management at Babson College, Massachusetts, US, and Chairman of our US board of directors
• Case workshops in the UK and Ireland
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 27, Spring 2017

• Re-stating the case: revisit the case method’s development to think differently about the future of case teaching
• Using cases with undergraduates: an exploration

• City Lodge Hotel Group: Redefining Segments and Brands
• Desert Farms: Dromedary Dreams
• Studio 100: A Growth Story of a Showcase in Show Business
• The Acquisition Experiences of KazOil

• 5 minutes with... Scott Andrews, Senior Lecturer in Leadership and Work Based Learning at the University of Worcester’s Business School and a workshop tutor for The Case Centre for over 20 years
• Case workshops in the UK and Spain
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 26, Awards Special 2017

• Outstanding Contribution to the Case Method: Rebecca Weintraub
• Overall Case Award Winner: Tesla Motors: Business Model Configuration
• Economics, Politics and Business Environment: UCSD: A Cancer Cluster in the Literature Building? (A)
• Entrepreneurship: Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation
• Ethics and Social Responsibility: CULT Girl: Responsible Management and Self-Management of Subjectivity at Work
• Finance, Accounting and Control: Henkel: Building a Winning Culture
• Human Resource Management / Organisational Behaviour: Oxipouco: An Endangered Species Resource Negotiation (A) & (B)
• Knowledge, Information and Communication Systems Management:  Rewiring the Enterprise for Digital Innovation: The Case of DBS Bank
• Marketing: Ombre, Tie-dye, Splat Hair: Trends or Fads? ‘Pull’ and ‘Push’ Social Media Strategies at L’Oréal Paris
• Production and Operations Management: Zara: The World’s Largest Fashion Retailer
• Strategy and General Management: Nespresso: What Next?
• Outstanding Case Writer: The Maggi Noodle Safety Crisis in India (A), (B) & (C)
• Outstanding New Case Writer: Engino Toys: Staying in China or Moving to Europe?
• Outstanding Case Writer - Hot Topic ‘Big Data’: Recruit Japan: Harnessing Data to Create Value
• Outstanding Case Teacher: Wouter De Maeseneire

Issue 25, New Year 2017

• Copyright issues for cases
• Assessing participation in case classes - practical challenges and solutions

• Ferrari: Valuing the Prancing Horse
• NakedWines.com
• Pricing the EpiPen: This is Going to Sting
• With a Little Help from “Nuestros Amigos”: Hispanics and Kidney Transplants

• 5 minutes with... Gina Vega, Founder and President of Organizational Ergonomics
• Case workshops and PDWs in the UK and Spain
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 24, winter 2016

• The Case Project Guide: help your students write cases
• Assessing participation in case classes - the issues

• Arunachalam Muruganantham, A Social Entrepreneur Innovating in a Woman’s World
• NHS Jobs: Using Digital Platforms to Transform Recruitment Across the English & Welsh National Health Service
• “Sin Taxes” and Health Financing in the Philippines
• The Volkswagen Group (A) and (B)

• 5 minutes with... Richard Jolly, Adjunct Professor of Organisational Behaviour, London Business School
• Case workshops and PDWs in India, France and Spain
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 23, autumn 2016

• Mastering multimedia at IE Business School
• Cases and accreditation: come to a workshop led by AACSB's Tim Mescon

• Long-term Orientation in the Benedictine Monastery of Admont
• The Grommet – Managing Operations at a Fast Paced Start-up
• The Marvel Way: Restoring a Blue Ocean
• Underwriting a Privatization IPO: The Sale of Royal Mail plc (A), (B) and (C)

• 5 minutes with... Matt Quin, Director of Ivey Publishing at Ivey Business School
• Case workshops and PDWs in India and France
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 22, summer 2016

• Students competing with cases: we explore the world of case competitions
• Scholarship success: expert insights

• Agarwal Packers and Movers: Competing for “Moving” Experiences
• Airbnb: What’s Next?
• Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade
• Vibram Five Fingers

• 5 minutes with... Debapratim Purkayastha, Associate Dean, ICFAI Business School (IBS)
• Case workshops in Belgium and France, and PDWs in the UK and India
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 21, spring 2016

• Keeping it in the family at CEIBS
• Can cases enhance employability?

• Kate Spade New York: Will Expansion Deepen or Dilute the Brand?
• Magic Water Saver: Driving Sustainability at the Bottom of the Pyramid
• SMGE: Strategic Challenges and Performance Measurement in a Small-Sized Company
• Tradition and Transition at the Harvard Business Review

• 5 minutes with... Dominique Turpin, President and Nestlé Professor, IMD
• Case workshops in Belgium, and PDWs in the UK and India
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 20, Awards Special 2016

• Outstanding Contribution to the Case Method: Pierre Chandon
• Overall Case Award Winner: L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
• Economics, Politics and Business Environment: The Economics of Amazon
• Entrepreneurship: Uber: A Next Generation Transportation Company for Everyone
• Ethics and Social Responsibility: IKEA in Russia: Ethical Dilemmas
• Finance, Accounting and Control: Valuation of AirThread Connections
• Human Resource Management / Organisational Behaviour: Ricardo Semler: A Revolutionary Model of Leadership
• Knowledge, Information and Communication Systems Management: Netflix: Leveraging Big Data to Predict Entertainment Hits
• Marketing: The New York Times Paywall
• Production and Operations Management: Apple Inc.: Managing a Global Supply Chain
• Strategy and General Management: Tesla Motors
• Outstanding New Case Writer: Using Satellite Data to Insure Livestock: IBLI and the Development of the World’s First Insurance for African Pastoralists
• Outstanding Case Writer - Hot Topic ‘East Meets West’: GE Healthcare India (A), (B) and (C)
• Outstanding Case Teacher: Anita Elberse

Issue 19, New Year 2016

• New for 2016: submit your case online
• Problem-based learning and the case method

• Adopting a Learning Management System
• Fighting an Invisible Crime: Protecting Girls in Guatemala
• Through the Eyes of a Whistle-Blower
• Using Satellite Data to Insure Livestock

• 5 minutes with... Sandra Vandermerwe, Extraordinary Professor at Gordon Institute of Business Studies (GIBS), University of Pretoria
• Case workshops Belgium, and PDWs in the US
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 18, winter 2015

• How to create & manage a case collection - hints & tips from Darden Business Publishing
• Free cases from Medical Peace Work

• Board Process Simulation - role plays
• Futbol Club Barcelona
• JM Huber: A Family of Solutions
• Bank Muscat, A Bank in Movement

• 5 minutes with... Mark Jenkins, Director of Community for Strategy, People & Leadership, Cranfield University School of Management
• Case workshops in the Netherlands, the US and Belgium
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 17, autumn 2015

• Don't be left out - submit your collection
• Find out about Harvard's first year of online case teaching

• Jungle Beer: An Entrepreneur’s Journey
• Made by Survivors: Business Solutions for a Social Problem
• NayaMed (A) and (B)
• Qatar: Poised for Success in Holding FIFA World Cup 2022?

• 5 minutes with... David B. Yoffie, Max and Doris Starr Professor of International Business Administration at Harvard Business School
• Case workshops in New Zealand, the Netherlands and the US
• Latest bestsellers
• Case competition deadlines and results
• Out and about with The Case Centre

Issue 16, summer 2015

• The case method and school rankings
• What's popular? And what do you think?

• Bread for the Chinese: ‘If All Chinese Eat Just One Slice a Year, We’ll Strike it Big'
• CULT Girl: Responsible Management and Self-Management of Subjectivity at Work
• ESSEC Institute for Research and Education on Negotiation (IRENE)
• Firing a Hero? and It’s Bank Policy!

• 5 minutes with... Guy Pfeffermann, Founder and CEO, Global Business School Network
• Case workshops in New Zealand, the Netherlands and the US
• Bestselling cases this quarter
• Case competition deadlines
• Out and about with The Case Centre

Issue 15, spring 2015

• Using Published Sources to Write Cases
• Out now! Teaching & Writing Cases by John Heath

• iDiscoveri Education Private Limited
• Internal Dimensions of Corporate Responsibility
• Media Development Loan Fund (A) & (B)
• Samsung’s European Innovation Team

• 5 minutes with... Wee Beng Geok, Advisor, Asian Business Case Centre
• Case workshops in France, the Netherlands and the US
• Bestselling cases this quarter
• Case competition deadlines
• Out and about with The Case Centre

Issue 14, Awards Special 2015

• Outstanding Contribution to the Case Method: Debapratim Purkayastha
• Overall Case Award Winner: Cola Wars Continue: Coke and Pepsi in 2010
• Economics, Politics and Business Environment: Goldman Sachs and Its Reputation
• Entrepreneurship: Dropbox: “It Just Works”
• Ethics and Social Responsibility: CSR and the Tobacco Industry: A Contradiction in Terms?
• Finance, Accounting and Control: Roche’s Acquisition of Genentech
• Human Resource Management / Organisational Behaviour: Corporate Entrepreneurship and Innovation at Google, Inc.
• Knowledge, Information and Communication Systems Management: Online Marketing at Big Skinny
• Marketing: Michelin Fleet Solutions: From Selling Tires to Selling Kilometers
• Production and Operations Management: Open Innovation at Siemens
• Strategy and General Management: Apple Inc. in 2012
• Outstanding New Case Writer: UCSD: A Cancer Cluster in the Literature Building? (A & B)
• Outstanding Case Writer - Hot Topic ‘Digital Transformation’: Hello bank! The Birth of a Mobile Bank
• Outstanding Case Teacher: Casey Lichtendahl

Issue 13, New Year 2015

• Going Local: we explore the growing demand for 'local' cases
• Case Writing & Teaching Exchange: a unique venue for case writers and teachers

• Building a Business from Nature: Kari W. Block’s Entrepreneurial Journey
• Equity Crowdfunding: Symbid Entering the US
• “Kickboxing” at Adobe Systems
• Picante Mexican Grill: A New Delhi Experience

• 5 minutes with... Bob Bruner, Dean of Darden School of Business
• Case workshops in the UK, France and China
• Bestselling cases this quarter
• Case competition deadlines
• Out and about with The Case Centre

Issue 12, September 2014

• Support for educators: new case websites from INSEAD give educators extra materials
• Try CoursePack Creator: quickly create online collections of course materials for your students

• McDonald’s: Corporate Social Responsibility Challenge
• Together We Lead the Way: Action for Blind People Joins the Royal National Institute of Blind People
• Sense Worldwide: Transforming the Rules of Innovation

Issue 11, June 2014

• Revealed: the true extent of gender imbalance in cases
• Making cases work online. We explore the issues

• Crisis in the Opera House
• Leading Change at Michelin’s Shanghai Factory (A) & (B)
• SMS for Life (A), (B) & (C)
• Team WIKISPEED: Developing Hardware the Software Way

Issue 10, April 2014

• From Ivey to Africa... inspirational case teaching
• To MOOC or not to MOOC? We explore the issues

• Goldlake/Eurocantera Honduras
• Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants
• Value Selling at SKF Service
• Vodafone in Egypt: National Crises and their Implications for Multinational Corporations

Issue 9, January 2014

• View from the top: Business school leaders on the case method past, present and future
• Lights, camera, action! Babson College transforms case teaching notes for the 21st century

• Greatview: Challenger of Tetra Pak (A), (B) and (C)
• K2: Against All Odds
• LEGO Group: Building Strategy
• The Rise of Samsung Electronics

Issue 8, September 2013

• From contact to collaborator: selling the benefits of case writing
• Learning with cases - what's involved?

• Crowdtesting with testCloud - Managing the Challenges of a Crowdsourcing Intermediary
• Nuru Energy (A): Financing a Social Enterprise & Nuru Energy (B): From Breakdowns to Breakthroughs
• Simon Cohen (A), (B) & (C)
• Thomas and Stacey Siebel Foundation and The Meth Project

Issue 7, June 2013

• Coming to Brazil: our workshops to be held in South America for the first time
• Teaching with cases - what's involved?

• L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
• Planting the Seeds of Change: the Ethiopia Commodity Exchange
• Restoring the British Museum
• Royal Reels: Enhancing the Customer Experience for Slot Machines and Beyond

Issue 6, April 2013

• Teaching the virtually real case study
• Writing cases - what's involved?

• 787 Dreamliner: Cleared for Take Off?
• Defining the Purpose for Borussia Dortmund GmbH & Co. KGaA
• Strategic Leadership and Innovation at Apple Inc
• ZARA: Staying Fast and Fresh

Issue 5, January 2013

• Cases in companies
• Classic case collection 2013

• CitizenM Hotels: Service Operations & Business Model Innovation
• Coca-Cola Spain: Branding 2.0
• Ford Motor Company in India: Developing and Marketing the Ford Figo
• Siemens Key Account Management: Lost in Central Asia?

Issue 4, September 2012

• Discover new ingredients for your teaching mix
• How do you incorporate technology into cases? Complete the survey

• Electronic Medical Records at the ISS Clinic in Mbarara, Uganda
• Molson Canada: Social Media Marketing
• The Formula One Constructors: Combined Case & Interview
• The Black Rhino

Issue 3, June 2012

• Are you an innovative case teacher?
• Strategy for Success through Cases

• The Treasury and the Global Financial Crisis (A) & (B)
• Twittamentary: Crowdsourcing a Project
• Gulf-based case collection
• British Petroleum (A), (B) & (C)

Issue 2, April 2012

• Classic cases - why do some cases stand the test of time?
• The case writing workbook

• ALDI in Australia
• Asahi Beer Enters the Russian Market
• Massachusetts General Hospital's Pre-Admission Testing Area (PATA)
• One Game to Rule Them All: Lord of the Rings Online and the MMO Market

Issue 1, January 2012

• Developing countries on the case
• Help your students excel with cases

• A Grand Entrance? Li Ning's Emergence as a Global, Chinese Brand
• Kaskazi Network Ltd: Disstributing to the Bottom of the Pyramid
• Max Foundation: Saving Children's Lives Through Business Model Innovation
• Pioneering Healthy Quick Service Food: The Case of Yo! Sushi