Just Imitate It: A Copycat Path to Strategic Agility

by Oded Shenkar
published in Ivey Business Journal, 2012
Ref 9B12TC09
 

Become a Better LeaderWhen a product that has been in development for one year can be copied and brought to market in days, first mover advantage has lost its…well, advantage.

Once stigmatized, imitation is now acceptable. In fact, this author says that to stay in the game and not fall behind, firms must imitate. In this article, he describes why imitation is as valuable as innovation, and why imitation can and should be strategically conceived and systematically executed.

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About the authors

Oded Shenkar Professor of Management & Human Resources at The Ohio State University, US.

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