Ever wondered what to do if you hit a brick wall? Or how to calculate the worth of your customers? Do you know how to use symbolic actions or change the way you sell? All of the tips, ranging from ‘know yourself’ and ‘let ethics be your guide’ to ‘define your career’ and ‘beware of your biases’ are taken from various previously published articles and include a brief extract from the original. It makes for a fascinating and enjoyable read.

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IESE Insight

The aim of IESE Insight is to disseminate practice-oriented management research. The magazine works collaboratively with professors from leading business schools around the world to bring the best material to an international audience. With 25 issues under its belt, IESE Insight has so far published over 250 articles, columns and face-to-face interviews as well as 25 real-life business cases complete with suggested solutions from 75 senior executives.

The Case Centre distributes all articles and features from the IESE Insight collection. Find out more

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