Launching a Business: The First 100 Days

by Bruce Barringer
published by Business Expert Press, 2013
Ref BEP1461

Launching a Business: The First 100 Days‘Imagine you’ve conceived a business idea, written a business plan, raised seed capital, and are set to launch your business on June 1,’ writes the author of Launching a Business. ‘Now, what do you need to do to get ready for June 1? When June 1 comes, what should your priorities be? How do you know what tasks to focus on and in what order?’

This book concentrates on helping the reader prepare a watertight plan for the first 100 days of a business. Divided into two sections – pre-launch and post-launch – this guide to successfully navigating the crucial early stages of a new venture covers as many contingencies as possible, ensuring common mistakes are avoided and good habits are developed early on. 

Each of the book’s chapters is devoted to a specific aspect of setting up a new business, from legal requirements, bookkeeping and financial management, through to intellectual property protection, marketing, and hiring employees.

‘Most people aren’t familiar with the steps necessary to start a business,’ writes the author. ‘If you fall into this category, don’t wing it. The First 100 Days Plan is a step-by-step, common sense template for the nuts and bolts aspects of launching a business.’

Bruce Barringer adds:

I wrote the book to provide entrepreneurs with a step-by-step guide for navigating the first 100 days of a business launch.  For people who have never started a business, it’s hard to know what to do.  There are necessities such as selecting a form of business ownership, obtaining the proper licences and permits, and complying with employment and tax laws.  There are other things that help a business get off to a good start, such as setting up a bookkeeping system and establishing a formal sales process.  These items, and more, are covered in the book; it’s a literal playbook for the first 100 days of rolling out a business.

Purchase individual chapters from the book

About the author

Bruce Barringer is a Professor and the N. Malone Mitchell, Jr. Chair at Oklahoma State University. He is also Head of the School of Entrepreneurship. His research interests include feasibility analysis, business planning, and the business startup process.

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