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Intercultural Communication for Managers

by Michael B. Goodman
published by Business Expert Press, 2013
Ref BEP1666

People have always found a way to trade with each other, writes the author of this book, often overcoming enormous barriers to do so. He asserts that the late twentieth century business mantra, ‘think global, act local’ still applies as the strategy for success, but adds a word of warning:

‘Communication is key. But it must be real communication – not just the familiar cookbook do’s and don’ts such as, ‘don’t show the soles of your shoes in Saudi Arabia, or don’t shake hands in Japan after putting something back in your pocket.’

When these familiar do’s and don’ts run out, what happens next? The author argues that having these familiar pieces of advice is like having a handful of jigsaw pieces, without any idea of the larger picture. He explains that in reality, doing business in another country is complex and difficult; there is a need to master the culture’s history, politics, alliances, treaties, architecture, music, art and literature – all of which are essential to understanding how best to conduct business.

Sensitivity to others, an open mind, and a spirit that welcomes new ideas are also key to success, along with, writes the author, a sense of humour.

Purchase individual chapters from the book

About the author

Michael B Goodman is Professor and Director of the MA in Corporate Communications at Baruch College, The City University of New York, US.

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