Today’s Business Communication: A How-to Guide for the Modern Professional

by Jason L. Snyder and Robert Forbus
published by Business Expert Press, 2014
Ref BEP1910
 

In this book, two business partners who are also business school professors, share their combined 30 years of marketing and communication experience in an accessible, entertaining and informative way.

'We promise to use every tool at our disposal to inspire you to be a better business communicator,' they write. But they also want their readers to have fun while working hard. ‘If your work is fun,’ they say, ‘it’s a lot less like work and a lot more like play.’

Their first chapter is titled, Why Must I Read This Book and Follow Your Advice (or Else)? and the rest of the chapter titles also take the form of intriguing Why Must I…? questions, such as, Why Must I Remember That Nothing on the Internet Ever Goes Away Completely?, and Why Must I Remember That Communication is About Relationships?.

Ideal for both college students and business professionals, Today’s Business Communication leads readers through the most frequently encountered business communication situations and includes telling anecdotes from business professionals across different industries.

Whether preparing for a career, launching a career, or advancing in a career, write the authors, the savvy professional understands that every organisation expects employees to be exceptional business communicators – and great business communicators get ahead in their careers faster than poor business communicators.

Purchase individual chapters from the book

About the authors

Jason L. Snyder is Associate Professor at Central Connecticut State University, US.

Robert Forbus is Assistant Dean and Associate Professor of Marketing at Southern Connecticut State University, US.

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